The Top Secret Details Regarding Scholarship Applications Essay Samples Most People Dont Know About

The Top Secret Details Regarding Scholarship Applications Essay Samples Most People Don't Know About Review what you've been requested to address in your essay Sometimes educational institutions wish to learn more than just your career targets. The outstanding part about it's that you aren't required to sign in for your purchase. Conversely, provision of scholarship opens the chance to further evolution of career to get the experience required in leadership. When you find scholarships which are a great fit for you, keep track of those. Try to remember, all sort of activities you're speaking about in the essay must be associated with the scholarship program. Such a paper is going to be evaluated by means of a committee, which must choose one of several applicants, breaking dreams of hundreds of others. A well-crafted letter will provide you with greater likelihood of qualifying for the grant. The very first issue to do is search for information in the university of your pic k. Scholarship Applications Essay Samples and Scholarship Applications Essay Samples - The Perfect Combination There's a greater probability of the scholarship committee throwing the essay paper in case it doesn't concentrate on this issue. Familiarize yourself be a fantastic scholarship essay sample to find a primary idea about what scholarship essay writing is about. The most frequently encountered paper writing service that the majority of our clients require is essay writing. Don't forget to begin your essay strongit should be able to spark the interests of your readers. It's simple to point out an essay which has been written solely for the interest of it. The essay is frequently the most important portion of your application. A superb essay is one which leaves a long-lasting impression. You won't have the ability to compose an outstanding essay in case you don't devote your soul to it. Be certain your essay is sufficiently powerful to impress your reader. If you aren't provided with a prompt, and the subject of the essay is left open for you, make certain to cover the appropriate info and attempt to clearly show your creative side in your approach. Be certain the topic of your essay clearly addresses the topic provided on the program, and use sources if needed. Even though this kind of essay should only be 250 words long, you must organize your ideas ahead of time. The Nuiances of Scholarship Applications Essay Samples Keep in mind that a superior scholarship essay is your ticket to the additional education and productive future. The short essays can assist the institutes to ascertain the function of the candidate for applying for the scholarship. A scholarship essay is a significant document that's used in the processes of scholarship application. It is far the most difficult and responsible part of a college application. Besides the university, you may also try external scholarships. Some scholarships will just request a statement of financial need. Always remember there are various scholarships offered. Even little scholarships can supply the financial aid. It is possible to download one particular paper each day free of charge, or share your own writings and find an unlimited accessibility to the paper base. Scholarship essay isn't a paper at which you can forgive yourself misspellings or formatting inaccuracy. Generally, the size of scholarship essays is limited to a number of pages. It's evident that most students find it tough to submit totally free error sample essay for financial need scholarship since mostly they give plagiarized content since they copy the specific information found on the web. There aren't any parameters to follow. In that case, ensure you're following the instructions for each distinct application closely. Your future is quite important. Make certain it is err or-free one of the most typical explanations for why an application is rejected is as it is poorly written. Seriously, there are dozens and dozens of applicants and if you don't express your necessity your application will most likely end up lying with all the rest weak entries. You should create an impressive and superior application. You may also download a blank scholarship application template to help it become less difficult for you. A scholarship application template provides many added benefits. Vital Pieces of Scholarship Applications Essay Samples The essay plays a main role is allowing institutes to appraise the abilities and qualities of candidates. In the event the topic isn't given, such examples enable students to comprehend what the modern-day academic world is interested in and how to stick out from the rest. Being part of a great educational institution can be rather costly. The career theme is really self-explanatory.

I am very happy for writing you this letter and I will do...

I am very happy for writing you this letter and I will do my best to be as informative as I can. As it is said that the child is the mirror of the family, first I would like to tell you a little about my family. My family consists of four members: Father, Mother, Brother and me. My family is really precious for me. We harmonize our life in honesty and peace; always share our problems with each other for best solutions. My family is important for me and is the main meaning of my life, the reason for my heartbeats. My father is an engineer. He is my best friend and a big part of my life. He is the head of our family, his advice and opinion is very important in any decisions we take. He never dominates or forces opinions on us. My mother†¦show more content†¦While I am reading I create another world of mine, which is the most fabulous one and there is neither cruelty, nor other negative things in it. I am very interested in volunteering as well. I volunteered at â€Å"The City Orphanage†, â€Å"The Children’s Hospital†, â€Å"NGO†, helped my High School teacher with correcting her students’ homework and helped with organizing events in â€Å"Khachvogh Ughiner† organization. Besides I teach English to young students, who are keen on learning. I consider that helping other people is very important for me as I feel proud of myself for giving others at least a piece of smile. I am very glad that I am doing something for my community in the present. As for me I want to be respected not only for my personality, but also for my deeds. My country has great unemployment problems and it is very hard to find a job. Currently I do not have a job as I am still a sophomore, but hopefully due to being a hard-working person and goal-oriented I will be able to gain knowledge and experience and upon my return to Armenia I will easily find a job. Despite my young age I have participated in many Olympiads (Armenian, Armenian Literature, and English) for which received certificates. In addition to this I have plenty of certificates which I received at school for my excellent attendance. The latest certificate that I have got and I am proud of is my Certificate of German knowledge level A2. I consider myself an honest, sociable,Show MoreRelatedHow A Business And Work For Yourself1235 Words   |  5 Pagesstart a copywriting in business in 3 steps. Are you sick of a long commute to work in the morning, Are you overworked and underpaid? Or, maybe your just sick of working for somebody else. in this in this article, you will find out how to start a copywriting business and work for yourself, with the potential to make a large income. I’m not gonna lie, it will take work, it will take effort and it will take time. But it might just be the perfect career for you. Step 1 on how to start a copywriting businessRead MoreThe Necklace And The Kiss By Guy De Maupassant1604 Words   |  7 Pageselements. Like most short stories Maupassant takes the reader on many twists and turns, making the reader assume what is to happen next only to surprise you with what actually happens. In â€Å"The Necklace† social class, lust, and an unfortunate mistake lead a married couple to endure years of hardship. In â€Å"The Kiss† an experienced aunt writes a letter to her heartbroken niece using wisdom and personal accounts to help educate her niece regarding the power of the kiss. The author uses similar techniquesRead MoreSummary Of Lies My Teacher Told Me2933 Words   |  12 PagesIntroduction to Analyzing Arguments 1. What is the topic? The book, Lies My Teacher Told Me, begins with an introduction in which author James W. Loewen empathizes with the students. He discusses how History, specifically American History, is taught incorrectly. Loewen is able to share his understanding of why high school students think history is boring. He begins his argument with facts and numbers by saying that out of all the subjects in school, history is almost every students least favoriteRead More Anti-Slavery Issue and Childrens Magazines: 1820-1860 Essay examples5201 Words   |  21 Pageshow he intended to help in the important work of preparing American children for the scenes and duties which awaited them. Willis, in this statement, was thereby addressing the hopes and beliefs of Americans of the early 19th century, who did hold the conviction that an American child of this new generation was destined for a uniquely promising  Ã‚   future, and that this required a new juvenile literature designed expressly for that child . 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Identify three different sources of information you could use to enable you to do this. (3 marks) * The Government website www.gov.uk is one source of information that could be used. It has information on many things including benefits, working, jobs and pensions. This website has an entire section dedicated toRead MoreWhy Donuts Are Good for You6728 Words   |  27 PagesFollowers Doughnuts are Good for You Ads by Google Free Printable Coupons dealspl.us/printable_coupons Get Printable Coupons for Free. Save up to 80% off. Yummy! Ads by Google Dpughnuts Are Good for You One of the most beloved foods in the United States is the doughnut or as it is popularly spelled, donut. Who invented the doughnut? Where did it come from? What is it made of? Why is it called a donut or doughnut? Why do I care? Why? Because my beloved hubbuddy, frogdropping, challengedRead MorePortfolio of Business Writing4629 Words   |  19 PagesBusiness Writing Portfolio Introduction: A portfolio is a collection of evidence that represents achievements and learning within a module, course or a program of a study. This portfolio that am going to write is about Business Writing course that I’m taking in this semester. As all other students who took Business Writing, it s about understanding the audience; in this course I have learned that our goal is to adapt our message to fit the audience s needs, goals and interest. This courseRead MoreAutoBiography Sample Essay4562 Words   |  19 PagesThat wants the best for you Can’t help but wish the best was me... I am an open book despite my puzzled look... Coax me to confess, to all I never meant... You’re free of my burden But if you need me, I’ll be here Always You say jump.... ...I say how high? You say leave.... I say goodbye. The Beginning It is with a kind of fear that I begin to write the story of my life. I have, as it were, a superstitious hesitation in lifting the veil that clings about my childhood likeRead MorePopulation Problem in Bangladesh14871 Words   |  60 Pages...................... 17 Overcoming Bad Essay Writing Habits ....................................................... 18 Epilogue: In Praise of Banglish Essays........................................................ 19 Bibliography................................................................................................. 21 Appendix: Some Essays ............................................................................... 22 Purpose This paper is intended primarily for English teachers

Pros and Cons of Siri-Free-Samples for Students-Myassignement

Question: Write a review of an existing application with advanced Human Computer Interface Technologies. Answer: Introduction Siri is well known application Apples voice control application personal assistant which first appeared in iPhone 4S. This latest technology draws the attention of consumer and which lead to increase sell of this iPhone model (Laver et al., 2012). Siri application is designed in such a way that user can easily interact with large number of device which is inclusive of IPhone, IPad. Siri is designed in such way that it can have easy access to large number of application that is Mail, message, maps and many other. Siri just works by having a tap on the on the home button which reducing effort of opening large number of application manually. In this report screen capture, platform requirement of Siri has been done properly. General description of the application has been in provide (Bellegarda, 2014). Strength and weakness of Siri application will be clearly discussed in the coming pages. Proper analysis has been done on the real world application of Siri. Discussion Screen capture Fig 1: Screen Capture of Siri (Source: Created by Author) Platform requirement Siri application is required in IPhone 4S and later models of it. It comes in built with iPad with retina display, mini version of iPad, iPod touch in 5th generation and later one. If the user does not have any of this devices, then he cannot have Siri application. Strengths There are certain number of strengths of this Siri application that are providing information, have reservation, get recommendation and play music. Siri can easily display the weather forecast of a locality (Assefi, 2015). This application can be used for having a look on various thing on the internet that is movie, store numbers and many other things. It is well integrated with various application so which provide control on the various IPad application for listening to various music. It provides proper direction to when the user need it. It can easily provide proper driving direction so that user can easily reach the targeted destination. This application can easily book or have reservation in any restaurant. Weakness There are many disadvantages of Siri like listening, support in silent mode, languages for proper navigation, constant access of internet. Developers at Apple have worked hard to make Siri experience to be very much useful for its users. On the contrary in loud environment Siri can face difficulties (Miner et al., 2016). All iPhone has a special mode which is silent one which in general disables the common sounds like text alerts, notification. On the contrary the Siri will be still audible in low volume. The language of Siri is limited to English which is its biggest disadvantage as user for any other language cannot follow the instruction of Siri. Another disadvantage of Siri is that it constantly depends on internet connection (Lohr, 2012). This application cannot function until and unless it has a stable access to internet. If this application does not have access to internet, then it cannot understand or recognize commands based on voice. Use Two important real life application of Siri are works as a wonderful assistant, for sending text. While driving a car Siri application provides the platform of texting important things to anyone. Siri is considered to be a useful application for texting important messages. In many cases it can be considered to be wired for user for having conversation with mobile phone (Morris and Mueller, 2014). Many users round the globe use this platform for texting their near and dear ones during driving. This application is considered to be built with power of Wolfram Alpha which is a well-known computational engine of knowledge. This engine claims to have knowledge of various things ranging from calorie calculation to mathematical calculation like probability. Conclusion From the above discussion it can be concluded that the report focuses on Siri which is well known application. Capture screen of this application has been provided with general description. Platform requirement of this application that is Siri has been stated in details. Pros and Cons of this application has been disused briefly. Real world application of this application has been discussed in details. References Assefi, M., Liu, G., Wittie, M.P. and Izurieta, C., 2015. An experimental evaluation of apple siri and google speech recognition.Proccedings of the 2015 ISCA SEDE. Bellegarda, J.R., 2014. Spoken language understanding for natural interaction: The siri experience. InNatural Interaction with Robots, Knowbots and Smartphones(pp. 3-14). Springer, New York, NY. Laver, K., George, S., Thomas, S., Deutsch, J.E. and Crotty, M., 2012. Virtual reality for stroke rehabilitation.Stroke,43(2), pp.e20-e21. Lohr, S., 2012. The age of big data.New York Times,11(2012). Miner, A.S., Milstein, A., Schueller, S., Hegde, R., Mangurian, C. and Linos, E., 2016. Smartphone-based conversational agents and responses to questions about mental health, interpersonal violence, and physical health.JAMA internal medicine,176(5), pp.619-625. Morris, J. and Mueller, J., 2014. Blind and deaf consumer preferences for android and iOS smartphones. InInclusive Designing(pp. 69-79). Springer, Cham.

The Grey Wolf Essay Example For Students

The Grey Wolf Essay Scientific name -Kingdom-Animalia, Phylum- Chordate, Class- Mammilla, Order- Carnivorous, Family- Canida, Genus- Canis, Species- lupusDescription -Canis lupuss height ranges from about 21-38 inches and three and a half feet long. Their weight ranges from 20 -172 pounds. It is one of the largest wolves in the world. They also range in color from pure white to near black. The gray wolves are a very intelligent animal and they learn quickly to avoid humans and there traps. Grey wolves have a keen sense of smell, acute hearing, and great stamina. They can maintain a trot of 12 to 14 miles per hour and travel up to 60 miles in a single night. They also have powerful jaws that can snap a calfs spine in two or even break a two-inch thick stick.Habitat -their habitat is in Alaska and in the northwestern Canada. Plus there are a thousand or so of them that live in wildernesses in Northern Michigan, Wisconsin, and Minnesota and a few in Mexico. They used to live in illiminated most parts of th e United States and in the 1800s they were killed off in Great BritainLife cycle -They average Grey wolf can live from 15 to 20 years. They start to breed when they are 2 to 3 years old and when they pick a mate they stay with them their whole lives. They have a liter of pups ranging from 4 to 8, in a 63 day gestation period, in a dens caves, hollow logs, or borrows in hill sides. The pups are very devoted to their parents and the families usually form packs.Importance The Grey wolfs importance is that it keeps down populations of many animals such as rabbits, mice, buffalo, and deer. Their fur used to be sold as clothing and in very dire situations people would eat them. Bibliography -Young, Stanley. The Wolves of North America: Washington, 1944 We will write a custom essay on The Grey Wolf specifically for you for only $16.38 $13.9/page Order now

Was Sigmund Freud a Fraud essays

Was Sigmund Freud a Fraud essays As a child a person had a painful experience. The older the person gets s/he starts forgetting about it, pushing it into his/her unconscious mind. Even though it is forgotten, it is still there and s/he starts to recapture the experience in dreams, confusing dreams with distorted images so s/he doesnt know what it means. S/he continues having the dream night after night. Finally s/he decide s/he had had enough. S/he makes an appointment with a psychoanalyst, where he will help s/he analyze his/her dream and find the root of his/her conflict; then hell help s/he cope with pain, so s/he can sleep better at night. Sigmund Freud (the father of psychoanalysis because of his interest with dream analysis), was able to use dreams as a key to unlock the unawareness level of our unconscious minds. His extensive work still contributes to the modern field of psychology. People have had many different opinions about Freud and his ideas. Some of them were good while others were just rude. Freud and his devoted followers thought of him as a great genius of history. Some psychologists today thought that Freud had many great ideas with lasting value, but some of his ideas were outdated for todays practice and others were just plain wrong. Yet the worst opinion about Freud is from scientists and researchers in other areas of psychology, who think of Freud as a fraud. (Wade s psychology? It is hard to believe that one man had so many different attitudes towards himself. One contribution he made to modern psychology is his theory on personality. this theory consisted of three systems: id, ego, and superego. The id is present with us at birth, but it is unconscious so we are unaware of its being there, and it has no contact with our environment. the id is the energy source for the other systems. It acts accordi...

The Story of an Hour Questions for Study

The Story of an Hour Questions for Study The Story of an Hour is one of the greatest works by Kate Chopin. Summary Mrs. Mallard has a heart condition, which means that if shes startled she could die. So, when news comes that her husbands been killed in an accident, the people who tell her have to cushion the blow.  Mrs. Mallards sister Josephine sits down with her and dances around the truth until Mrs. Mallard finally understands what happened. The deceased Mr. Mallards friend, Richards, hangs out with them for moral support. Richards originally found out because he had been in the newspaper headquarters when a report of the accident that killed Mr. Mallard, which happened on a train, came through. Richards waited for proof from a second source before going to the Mallards to share the news. When Mrs. Mallard finds out what happened she acts differently from most women in the same position, who might disbelieve it. She cries passionately before deciding to go to her room to be by herself. In her room, Mrs. Mallard sits down on a comfy chair and feels completely depleted. She looks out the window and looks out at a world that seems alive and fresh. She can see the sky coming between the rain clouds. Mrs. Mallard sits still, occasionally crying briefly like a kid might. The narrator describes her as youthful and pretty, but because of this news she looks preoccupied and absent.  She seems to be holding out for some kind of unknown news or knowledge, which she can tell is approaching.  Mrs. Mallard breathes heavily and tries to resist before succumbing to this unknown thing, which is a feeling of freedom. Acknowledging freedom makes her revive, and she doesnt consider whether she should feel bad about it. Mrs. Mallard thinks to herself about how shell cry when she sees her husbands dead body and how much he loved her. Even so, shes kind of excited about the chance to make her own decisions and not feel accountable to anyone. Mrs. Mallard feels even more swept up by the idea of freedom than the fact that she had felt love for her husband. She focuses on how liberated she feels. Outside the locked door to the room, her sister Josephine is pleading to her to open up and let her in.  Mrs. Mallard tells her to go away and fantasizes about the exciting life ahead.  Finally, she goes to her sister and they go downstairs. Suddenly, the door opens and Mr. Mallard comes in. Hes not dead and doesnt even know anyone thought he was. Even though Richards and Josephine try to protect Mrs. Mallard from the sight, they cant. She receives the shock they tried to prevent at the beginning of the story. Later, the medical people who examine her say that she was full of so much happiness that it murdered her. Study Guide Questions   What is important about the title?What are the conflicts in The Story of an Hour? What types of conflict (physical, moral, intellectual, or emotional) do you see in this story?How does Kate Chopin reveal character in The Story of an Hour?What are some themes in the story? How do they relate to the plot and characters?What are some symbols in The Story of an Hour? How do they relate to the plot and characters?Is Mrs. Millard consistent in her actions? Is she a fully developed character? How? Why?Do you find the characters likable? Would you want to meet the characters?Does the story end the way you expected? How? Why?What is the central/primary purpose of the story? Is the purpose important or meaningful?Why is the story usually considered a work of feminist literature?How essential is the setting to the story? Could the story have taken place anywhere else?What is the role of women in the text? What about single/independent women?Would you recommend this story to a friend?

No specif topic, check assignment criteria for details Essay

No specif topic, check assignment criteria for details - Essay Example Work Motivation Motivation is an organizational behavior concept that has long been studied by various practitioners. Martires & Fule (2000) proffered motivation in the work setting as referring to â€Å"the whole set of drives, needs, and similar forces that prompt a person to act in a certain way or to develop a tendency for specific behavior† (p. 2). Accordingly, motivation has been revealed to be the why and cause of behavior. Motivation energizes behavior and gives it direction. It is the drive and strength toward an action. When managers motivate subordinates, one structures the work environment in such a way that their drives and needs are brought into play, instead of being neglected. This environment is made conducive to the satisfaction of those drives and needs so that workers act in desired ways. There have been enumerable motivational theories and models that were proffered: from Maslow’s hierarchy of needs (Maslow, 1954), McClelland’s model that foc uses on three motives of achievement, affiliation and power (McClelland, 1961); Alderfer’s existence, relatedness, and existence model (Alderfer, 1969), and Herzberg’s motivation – hygiene theory that suggests two separate factors: hygiene and motivational, as leading to either job satisfaction or dissatisfaction (Herzberg, 1966). More contemporary motivational theories continue to emerge, such as goal-setting, equity theory, and expectancy theory (Campuzano & Flores, n.d.) that aim to determine presently influencing factors that motivate people in the workplace. Leadership Concurrent and closely linked with motivation is leadership in terms of the power that designs and evaluated factors that drive human resources to work towards the accomplishment of defined goals. Bennis averred that â€Å"leadership is a function of knowing yourself, having a vision that is well communicated, building trust among colleagues, and taking effective action to realize your own l eadership potential† (Christian Leadership, n.d., par. 7). It is the process of influencing people so that they will seek defined objectives enthusiastically. Tannenbaum & Massarik describe the relationship between leadership and influence by saying that leadership is †interpersonal influence, exercised in situations and directed, through the communication process, toward the attainment of specified goal or goals. Leadership always involves attempts on the part of a leader (influencer) to affect (influence) the behavior of a follower (influence) or followers in a situation† (Tannenbaum & Massarik, 1957, p. 3). As there are diverse motivational theories, leadership concepts and models likewise abound: McGregor’s Theory X and Theory Y that explains the nature of leadership style and assumptions about the nature of people; Fred Fiedler’s contingency model where leadership is seen as contingent on the leader’s style and the situation; as well as Bl anchard’s situational model that suggests that the choice of appropriate leadership style depends on the development level of subordinates (Martires & Fule, 2000, pp. 159, 169 & 173). Likewise, there are contemporary theories that emerge: servant leadership, transformational leadership, transactional leadership, charismatic, and symbolic leadership, among others

Research Proposal The Rise of China Example | Topics and Well Written Essays - 3500 words

The Rise of China - Research Proposal Example The secondary data collected from existing literature will be used throughout the study to supplement the primary data. The theory presented in the literature review will be obtained from existing literature on the topic of study. The researcher will use the literature review to critically and objectively analyse the data in establishing research gaps and coming up with possible areas of study. Simple random sampling, purposive and snow ball sampling will be used as the sampling techniques in the study. The researcher will also adhere to ethical considerations when carrying out the study. The limitations of the study such as financial constraints and time of the study are also considered in this proposal. Since the political and economic reforms of 1970, China has been experiencing an impressive rate of development characterised by rapid economic growth (Blanchard & Shleifer, 2001). This has resulted to the country’s increase in global economic and political influence in the past three decades. The Chinese government has invested heavily in third world countries in Africa, Latin America (Santiso et al 2004) and the Middle East in the spheres of manufacturing and construction. Critiques, however, view the country’s rapid export, investment and economic growth as a bubble because of the state driven nature of the economy which is heavily reliant on administrative methods in the management of financial and economic outcomes (ECLAC, 2005). Furthermore, the country is dependent on exports, has exposed banking institutions, environmental stress, unstable political climate and a fast aging population. Thus, if China was to be a pacesetter for the future of the globe, then ther e would be a great challenge as the practices of the country are incompatible with those of the West such as the rule of law, individualism, individual freedom, democracy, universal ethics and even coordination of economic activities through financial outcomes (Ikenberry, 2008). These

A business proposal on direct marketing in social media Essay Example for Free

A business proposal on direct marketing in social media Essay This paper is a research proposal about direct marketing in the social media. With the involvement with the error of computers, ways of managing marketing have been increased. Each technique comes with its major benefits and constraints. This research proposal targets on evaluating the usefulness of social media in direct marketing. The development of social media as a direct channel is not without its challenges. According to the study, the top two constraints for marketers came down to looking for the most relevant tactics for gauging success and launching business objectives. Being able to measure success is important for any direct marketing work, and that is why it is significant not to disregard this vital step. With the correct trappings, marketers can produce viral social media operations that can be track, restrained, and improved to maximize access and return on investment (Ellsworth Ellsworth, 1994, p. 386). This research paper targets to establish how effective is managing direct marketing in social Medias. (b) Scope of the study             Social media is a treasured new instrument in a direct marketers toolbox, nevertheless it desires to be improved and utilised properly to undertake the tasks. Creating it informal for clients to share newsletter or Web site content over social grids is just the start. Direct marketers ought to improve viral programs that completely exploit the systems true capability. Finally, one needs to identify ways to measure their success, which will allow persons to fine-tune their exertions going onward. Leveraging social media as a direct system also allows fundamental tenure, which is crucial to capitalize on triumph across all sections. Eradicating many owners not only rationalizes the practice, but also accelerates having one unified approach that can house the business goals of multiple departments, such as public relations, customer service, and sales. Clumsy management by numerous sections can lead to varied communications that hinder the companys ability to attract followers, fans, or other influencers. Social media marketers comprehend the value in directing targeted messages and gauging their success, which is why it is not astonishing that many companies are leveraging their email marketing departments to board on social media creativities. 2.0 How to conduct the study (a) Methodology: Research Philosophy, Approach, Strategy and Methods               There are various approaches of obtaining information while conducting research. These methods of obtaining information refer to as research methods. Research methods include personal interviews, literature searches, focus groups, and email surveys, telephone surveys, talking with people and mail surveys. Literature search entails going through already sourced materials to obtain information. Materials that are readily available with information are such as newspapers, magazines, relevant trade publications, company literature, online materials and any other relevant and already published materials. This method of conducting research is one of the cheapest methods for conducting research. Online data is a quick research process that lies under this category of information research methods. It is very fast in obtaining information. Talking with people is another good method of gathering information for a project. It is most relevant at initial stages of conduct ing research for a project. It is mostly preferred when looking for the information that is not publicly available (Cohen Morrison, 2003, p. 179). To obtain adequate information on the effectiveness of directing marketing in social media chose to use various methods for sourcing the information, each strategy of obtaining the information is analysed below and its effectiveness and efficiency on information deliver. The information to be research will be too new again to be got in literature resources, therefore, preferring to look for it from real persons. For example, talking with people will be through seminars, association meetings, customers, suppliers, and all other types of business conversations. A focus group is concerned with a study to explore peoples attitudes and ideas. It will be used to obtain information about something new in the market and effectiveness of social media in promoting its awareness. Group focus method obtains the information from a selected group of the people called the sample. The information acquired could be based on the process of selecting a sample. The most preferred method for sample selection is a random selection; this is preferred because, all the characters stand an equal chance to be select. Email and internet analyses are comparatively original and few is available about the outcome of sampling bias on internet surveys. While it is noticeable that in ternet survey most regards effective and quickest way of dispensing a study, the demographic outline of the internet handler will not represent the general population, although this is changing. Before doing an email or internet study, One shall carefully consider the effect that this bias might have on the results. Social media include such as Facebook, twitter, eBay amongst many others. They are friendly in nature and this reduces the may processes of formalities needed. In social media, personal conduct with a client is ensured; a person can communicate directly to the client and hence reach him or her in a better way to explain him or her about his products. Personal interviews are a technique to get detailed and all-inclusive information. They engage one person interviewing another person for person or comprehensive information. Personal interviews are very costly because of the person-to-person nature of the interview. Normally, as an interviewer, I will ask questions from a documented questionnaire and list the answers word-perfect. Occasionally, a questionnaire is merely a list of topics that the study wants to confer with a business professional. Personal interviews because of their expense are on mostly used only when subjects are not probable to react to other survey techniques. This will allow the researcher to get information about the effectiveness of direct marketing from individuals that I would not have got through any other research method. Telephone surveys are the fastest method of collecting information from a comparatively bulky sample. As an assessor, I will track an organized writing that is fundamentally identical to a written questionnaire. However, different from a mail survey, a telephone survey would permit the chance for sure judgement searching. Telephone surveys usually last fewer than ten minutes. Typical charges are between four and six thousand dollars and they can be accomplished in two to four weeks. Mail surveys are a cost current way of collecting information. They are best for big sample amounts, or when the sample is sourced from a wide geographical area. They charge a little less than telephone interviews, but they take over double as long to complete normally, eight to twelve weeks. Since there is no interviewer, there is no likelihood of interviewer prejudice. The foremost shortcoming is the incapability to review respondents for more complete information. In conducting research on social media marketing, one needs to outline the target group well. The target group shall be outlined clearly, because the mode of advertising will be a framed in a way to suit it. By conducting good research, information that is the most basic for a set form of marketing will be acquired. It is good to note that even time and the way of marketing selected dictates the target group of managing the marketing. Social media marketing offers a wide geographical advertisement. Social Medias is the most necessary forums where a person can meet a very large number of people from different ethnic groups. It is very easy to capture the target group within a very short as opposed to all other channels of advertisement. 3.0 Why is there need to study this topic 3.1 Contribution to the field            While some companies perceive social Medias as mere channels for building knowledge on products, there is evidence that direct marketers are competing to possess huge demand generation potential. The assessment outlines the land grab that is going on in organizations over regulation of social media; with 29 per cent of respondents say social media is being shared by many departments. However, possession by direct marketing acquires the top with 36 per cent of respondents. As the setting of reference, solitary 9 percent of respondents suggest public relations sectors own that social media. That social media is a workable and influential direct channel is vibrant. Nevertheless, the review also exposes social medias strong linking with email promoting. In fact, 66% of salespersons plan to assimilate the two channels in 2009. This move wholly makes logic: Email is a vital part of social media, as it is relied upon to keep members knowledgeable about the up-to-date news and informs. Additionally, assimilating the two networks permits marketers to get a more opinions of the customer, which is necessary for conveying effective and relevant communications (Bird, 2000, p.126). Direct mail is a posted mail that publicizes ones business and its goods and services. There are many different categories of direct mail. For example catalogues, postcards, envelope mailers. Direct mail operations are typically, sent to all delivery customers in a zone or to entirely customers on a marketing list. Telemarketing entails contacting viable customers through the phone to sell products or services. Telemarketing is skilful of generating new customer prospects in huge bulks. Nevertheless, a fruitful campaign involves scheduling and using correct and well-researched customer data to match customer profiles to product profiles. Email marketing is a cost-effective, simple, and measurable method of reaching consumers. It can include e-newsletters and promotional emails to create new leads or deals for existing clients, or ads that can perform in other businesss emails. 3.2 The significance of the study             The study is important, as it would study social media as a forum for conducting direct marketing. Through the study also one gets to know several contributions of different methods in giving information about social media. By researching on direct marketing and social media, one gets to appreciate its effort in increasing the knowledge of different products of a business. The study will allow marketers in choosing the most appropriate method of product promotion in the future. Social media can be used successfully as a marketing tool for business as it gives someone a chance to interact directly with his/her customers and often share significant product or service information. Consider developing a profile for a business firm that permits one to promote your products and services while also cheering customers to deliver feedback by leaving comments; this is the advice from one of the social network owners. It is of very great importance to adopt direct marketing in social media (Sheehan, 2010, p. 45). Taking a lesson from directing marketing, social media marketing is best served only by focusing on activities that result in measurable results. If persons believe that business page gathers fan with greater affinity to the brand, maybe researchers can also believe that we would not be able to measure the effects of that brand loyalty it in a way that is particularly satisfying. It is for more productive to think of social media as a direct marketing system, and create campaigns and track results in a manner that is related to direct marketing. Not all customers are created equal. Some customers fall into what marketers refer to as ‘heavy user category. These customers purchase products or services with the highest profit margin or simply frequent ones business more often than the average. This important group is the most valuable asset and one probably wish you had more like them. A business grows due to trusted customers and well crediting policies. Through direct marketing, it would be very easy to create awareness of the existence of your business establishment. Social media provides an environment to conduct direct marketing that help to improve on sales (Zarrella, 2010, p. 109). In direct marketing, we know that people tend to befriend with others who are similar to themselves; they live in the same neighbourhoods, engage in similar activities, and so on. This tendency makes targeting profitable customers much easier. Most customer databases are transactional in nature. They capture sales, product numbers, and customer names. They do not, however, help to create messages or track results. To make issues tracking efficiently, one will need to attach the national field to your customer records, which makes note of their social media affiliation. As new customers are acquired, it is helpful if coupons or specials that the new customer might use are tracked back to a social media outlet, allowing you to see results over time. In addition, one may be able track results that provide some substance to the real contribution that greater brand loyalty of social media followers provides to your business. This provides a glimpse of how direct marketing in a social medi a, is helpful in tracking customers (Kotler Armstrong, 1991, p. 283). 4.0 Timeline of the study               When the goal is to produce a rapid reaction to a coupon or incentive, traditional direct marketing channels are the best. Coupons perform well online, but conventional media rules up better. Nevertheless, one can use social media to add importance to the customer interaction by lashing target customers to interactive and participative website or any other informational areas. This adds value to the usefulness of direct marketing in the social media, based on previous research proposal (Evans, 2008, p.19). 5.0 Effectiveness of accomplishing the task:                  The research proposal is set comprehensive enough to cater for demands for a marketer in conducting research. The different method employed would ensure every detail concerning directing in social media is realized by the research. This research methodology lacks discrimination of standards or organizations to ensure that it would source for the information from all groups and levels of people in the world. The speed and accuracy of obtaining the information are ensured in the research proposal through employing new technologies and electronic devices such as computers in the research. These electronic devices would ensure safe storage of data for reference reasons. It also provides a quick accessibility of information since the storage is convenient to retrieve quickly. This would assure researchers the confidence of accomplishing the task successfully. Whichever way one approaches it, the usage of business social networks is very likely an aspect in some side of your marketing plan (Sargeant West, 2001, p 113). 6.0 Ethical issues in marketing and social media                   The benefit of business making the product and to their customers through the use of online support forums is evident. The difficulties are solved more often than not by other customers, reducing the overall support expenses. While product inventors do a decent profession of testing and anticipating issues, given the difficulty of real life, they just cannot match a span of application environments that are likely to exist. Unexpected errors occur. Proceeding to online support, the only real solution is a call to customer service. The difficulty is, though, that not only is direct and personal customer support crew is often unable to reproduce the issue for the precise reason it occurred in the first place: they fail to have a particular set up or environment that their products have been deployed in (Hofacker, 2001, p. 831). The extent to which direct marketing is useful to an organization expansion is very vital. The major contribution of social media is that it facilitates to bring awareness of products and services to people. Social media also serve to give a wide geographical coverage in advertising (Tuten, Solomon, 2013, p 78). In the case of research on the business, social Medias also provide readily available information. Direct marketing is cost effective when done in the social media relatively to when conducted by other channels (Zimmerman, 2013, p. 311). Its was free to create an advert in a social media page and the information reaches many individuals within less time. Direct marketing in social media would also help to improve on clearing the existing bias of a product. A bias about a product may amount from false information about a product mostly generated by the competitor. The list on usefulness of direct marketing in social media marketing cannot be depleting. For a successful growth in market size, direct marketing in social Medias is the most appropriate strategy (Raab, 2010, p. 99). References Bird,  D. (2000). Commonsense direct marketing. London: Kogan Page. Cohen,  L., Manion,  L., Morrison,  K. (2003). Research methods in education. London: RoutledgeFalmer. Direct Marketing Design: The Graphics of Direct Mail and Direct Response Marketing. (1985). New York: PBC International Inc. Ellsworth,  J.  H., Ellsworth,  M.  V. (1994). The Internet business book. New York: Wiley. Evans,  D. (2008). Social Media Marketing: An Hour a Day. Indianapolis, Ind: Wiley. Hofacker,  C.  F. (2001). Internet marketing. New York: Wiley. Journal of Direct Marketing. (1987). New York, N.Y.: John Wiley Sons., Inc. Kotler,  P., Armstrong,  G. (1991). Principles of marketing. Englewood Cliffs, N.J: Prentice Hall. Raab,  G. (2010). The psychology of marketing: Cross-cultural perspectives. Burlington, VT: Gower. Sargeant,  A., West,  D.  C. (2001). Direct interactive marketing. Oxford: Oxford Univ. Press. Shaw,  K., Emily H. Davis Art Gallery (1978). Market research. Akron, Ohio: Emily H. Davis Art Gallery. Sheehan,  B. (2010). Online marketing. Lausanne: AVA Academia. Smith,  P. (1995). Direct Marketing. Hampton, Middlesex [England: Key Note Publications. Tuten,  T., Solomon,  M. (2013). Social Media Marketing. Boston: Pearson. Zarrella,  D. (2010). The Social Media Marketing Book. Beijing: OReilly. Zimmerman,  J., Ng,  D. (2013). Social Media Marketing All-in-One for Dummies. Hoboken, NJ: Wiley. Source document

Gabon :: essays papers

Gabon ECONOMY Gabon has a PCI (per capita income) that is two to four times greater than that of most sub-Saharan African nations. The average income in Gabon is about $6,400 compared to the $1,200 of some other countries. The higher PCI has helped in the decline of extreme poverty but because of a high income inequality many families still remain poor. High income inequality makes it hard for families to move up in society, they remain where they are at. In 1992 there fiscal deficit widened to 2.4% of there GDP and they did not settle the arrears on the bilateral debt which lead to the cancellation of all the official and private creditors. Fluctuating prices in the oil, timber, and uranium, plus poor fiscal management has also hurt the economy. Gabon’s GPD (gross domestic product) is estimated to be around 7.7 billion dollars. The GPD is divided into three sections the first being agriculture making up 8%. Gabon’s agriculture consists of cocoa, coffee, sugar, palm oil, cattle, and fish. The second section, industry, contributes 67% of the nations GPD. Gabon’s industry includes textile, lumbering and plywood, petroleum, cement, manganese, uranium, gold mining, and chemicals. Oil was located of the coast of Gabon in the 1970’s. Petroleum alone now makes up 50% of the GDP. The last section of the GDP is services, making up 25%. Ship repair supplies the most to this category of the GDP. Gabon exports about $2.1 billion a year and imports an average of $890 million. The US, China, France, and Japan are there leading partners for exports. The US receives 67% of Gabon’s exports a year. Machinery and equipment, foodstuffs, chemicals, petroleum products, and construction materials are included in Gabon’s imports. France imports about 38% followed by the US, Cameroon, and the Netherlands. The CFAF (Communaute Financiere Africaine franc) is Gabon’s currency. The CFAF started of as the French currency the Franc. The exchange rate for every US dollar is 577.61 CFAF’s. The inflation rate for the CFAF is about 2% as of January 1999. Gabon’s labor force works in three sectors, agriculture, industry and commerce, and services. Even though agriculture supplies only 8% of the GDP it makes up 65% of the labor force. Workers raise foods such as; cassava, plantains, sugarcane, corn (maize), peanuts (groundnuts), bananas, palm oil, and cacao. Gabon :: essays papers Gabon ECONOMY Gabon has a PCI (per capita income) that is two to four times greater than that of most sub-Saharan African nations. The average income in Gabon is about $6,400 compared to the $1,200 of some other countries. The higher PCI has helped in the decline of extreme poverty but because of a high income inequality many families still remain poor. High income inequality makes it hard for families to move up in society, they remain where they are at. In 1992 there fiscal deficit widened to 2.4% of there GDP and they did not settle the arrears on the bilateral debt which lead to the cancellation of all the official and private creditors. Fluctuating prices in the oil, timber, and uranium, plus poor fiscal management has also hurt the economy. Gabon’s GPD (gross domestic product) is estimated to be around 7.7 billion dollars. The GPD is divided into three sections the first being agriculture making up 8%. Gabon’s agriculture consists of cocoa, coffee, sugar, palm oil, cattle, and fish. The second section, industry, contributes 67% of the nations GPD. Gabon’s industry includes textile, lumbering and plywood, petroleum, cement, manganese, uranium, gold mining, and chemicals. Oil was located of the coast of Gabon in the 1970’s. Petroleum alone now makes up 50% of the GDP. The last section of the GDP is services, making up 25%. Ship repair supplies the most to this category of the GDP. Gabon exports about $2.1 billion a year and imports an average of $890 million. The US, China, France, and Japan are there leading partners for exports. The US receives 67% of Gabon’s exports a year. Machinery and equipment, foodstuffs, chemicals, petroleum products, and construction materials are included in Gabon’s imports. France imports about 38% followed by the US, Cameroon, and the Netherlands. The CFAF (Communaute Financiere Africaine franc) is Gabon’s currency. The CFAF started of as the French currency the Franc. The exchange rate for every US dollar is 577.61 CFAF’s. The inflation rate for the CFAF is about 2% as of January 1999. Gabon’s labor force works in three sectors, agriculture, industry and commerce, and services. Even though agriculture supplies only 8% of the GDP it makes up 65% of the labor force. Workers raise foods such as; cassava, plantains, sugarcane, corn (maize), peanuts (groundnuts), bananas, palm oil, and cacao.

Journey Humanities

Celeste Mompremier Professor Watts HUM1020-41 September 25, 2018 Flynn, Brenda. Journey. 2002. Mosaic tile on fiberglass armature. My overall museum experience was amazing. Since its been eight years since I have been to a museum, it was kind of new to me. But seeing all of the beautiful sculptures just blew me away. I was amazed by how much time and effort these people put in making such perfect artwork. I was also impressed by all the gifts these people have in making sculptures. I would definitely not have any talent in making these sculptures, that's for sure. I really enjoyed eyeing these sculptures in real life. I think that there are advantages in seeing art in real life because I believe that you get a much better understanding of art by seeing it in-person. Also, it can make you think more about the true meaning of art. I think that museums are relevant places to study humanities because they help us learn more about human culture. Museums help us grasp our attention more on our human history. We end up understanding our culture more. Also, it's fun to learn about art. Museums are important in understanding our culture because they help our newer generation learn about our history. No matter what, history should always be remembered and never forgotten. I also think that people of different backgrounds can learn better at museums because of the artwork from our ancestors of the same heritage. I think that the difference between something authentic and a copy is possibly the texture. I feel like that actual artist put so much care and time and effort in his or her artwork. But the other artist, although he or she did work hard on the copy, did not put as much care and effort as the original artwork. They just tried to make it look as much like the original as possible. Also, nobody can ever make the exact same texture as the original. I feel like the original artwork would have a more smoother texture than the replica. I would rather see the original artwork than the replica because I believe that the original would have more meaning than the replica. The authentic artwork has a much larger purpose than a replica. Original is unique that is irreplaceable. It's more powerful to see the original because you can interpret the message that the artist is saying. With a replica all you can interpret is how much they wanted to mirror the original. With a replica there is no purpose or meaning. If I were a part of the Monuments Men task force, then the sculpture that I would have saved and chosen is a colorful horse made of mosaic tile on fiberglass. My artwork is named Journey. This sculpture is created by Brenda Flynn. I chose this piece of artwork because it just captivated me. I also feel like this sculpture is has a rarity in it that makes it unique. This horse isn't your usual horse that is drawn like a regular horse that has fur. This horse's mosaic tile on fiberglass just makes it rare and captivating. Also its just so creative that someone would think outside the box by creating a three-dimensional horse full of multicolored mosaic tile. This sculpture would most definitely be something worth saving. I think that the artist's purpose on making this sculpture is she is trying to promote individualism because this is not your usual horse. This horse is colorful. She's trying to express that it's ok to be different. That different is beautiful. Also that you do not have to be like everybody else. Its vivid colors lead me to suspect that its expressing that our world is full of different cultures, fashion, etc. And that the title Journey is expressing travelling all around the world. The colors also express this earth because we have so many states and countries that have different cultures, beliefs, values, and religion. The horse also expresses travelling in a way because she's bringing back how people used to ride horses to get from place to place. The theme is travelling and expressing yourself. I know this because of the colors of our world of different ways of living. I find that this sculpture means to always live life to the fullest, because life itself is short. Not to mention that there are so many places to see, to where the artist is encouraging travelling. Honestly, as soon as I saw this sculpture, I was immediately awestruck by the artwork. I don't think that I have ever seen anything so beautiful in my life. I said to myself that I had to absolutely make my museum paper about this magnificent sculpture. It's such a stunning piece of art. The reason why I liked the piece is because I felt a connection with this sculpture. I loved the message it brought out. Where its alright to live your life to the fullest by taking every journey that knocks at your door. With the mosaic tile shimmering with all kinds of colors of every culture. This piece makes me see that in life, it's important to take certain journeys throughout your life because you might find just what you're looking for. I believe that it does have a strong message because life is so beautiful, don't waste it all in one place. The sculpture isn't named Journey for nothing. I believe that everything in this artwork has a purpose. The media of this sculpture is multicolored mosaic tile and fiberglass. This sculpture is actually a mixed media, because of its mosaic tile and fiberglass. The fiberglass looks like it's of a grey color, while the mosaic tile is multi-colored. The fiberglass is also carved with pieces of mosaic glass covered around it. The technique of this sculpture is that the fiberglass is carved out to give it its unique horse-like shape. Also the way these people managed to put all of that mosaic glass glued around it without messing it up is absolute pure talent. I think that the mixed media enhances the meaning because of the fact that the fiberglass of the sculpture is shaped like a horse, and the fact that it is named Journey, it is inspiring others to travel the world. Also because it's a different looking horse, that it's ok to be different. The multicolored mosaic tile also expresses how different and beautiful our cultures are, and how important it is to experience everything in the world. I strongly believe that the new material is superior to the traditional media because mosaic tile is usually used for walls, ceilings, etc. After all, the textbook has stated that when we engage with two-dimensional works of art at a more technical level, we begin to notice things about the work's medium. It also states that one of the choices is the work's medium, which gives it its fundamental characteristics. (pg.30) It's saying that whatever tool the artist uses to create the sculpture, they gave it its true meaning. Mosaic tile is very unique in a sculpture because nobody usually uses that for sculptures. The most common media usually used for work is paint. One of the principles of this artwork is pattern. I say pattern because the way the swirls of the horse interact with each other. This sculpture is just filled with swirls of different colors. Also apart from the swirls, this artwork has a lot of circles of different colors surrounding the swirls. The artist brought out the mosaic tile by putting them in different shapes and colors. The swirls of the mosaic tile make it look like a purse. It's one after another perfectly placed together. How does this artist manage to make the shapes so perfectly proportionate with each other from head to toe? That is beyond me. The swirls spread out a message of creativity. One of the elements of this artwork is color. I say color because of the fact that this sculpture does not focus on just one color, but many. Red, green, white, yellow, orange, etc. All blended together in one beautiful horse. The colors express individualism. This sculpture expresses how beautiful color is. I am so glad that the artist created the sculpture the way she did. This art sculpture expresses shape as one of its elements because of the fact that it is shaped like a horse. The sculpture provides such a beautiful horse. I also believe that another one of the sculpture's elements is good texture because of the mosaic tile and fiberglass. The texture is emphasized in great details of the smooth feel of the mosaic tile. The texture has a smooth feel to the touch. The texture has such a brilliant finish. Another one of the principles of the sculpture is emphasis, because this artwork is put out with such importance to where it is the most valuable of them all to be saved. This sculpture is saying a message that is crying for attention. The mosaic tile especially on the horse, since it's unreal to have a horse that is covered with anything other than fur, is brought out to the viewer's attention. The mosaic tile is the focal point because it's unique. This is the best sculpture because it stands out. Also, another one of the principles of this sculpture is rhythm because the pattern of the mosaic tile is different with the different colors of the mosaic tile, but yet the routine is repeated that it's all around the horse. The repetition goes on the same way. The arrangement is put out like the mosaic tile in the same streak but different patterns and colors. The patters go between being multicolored to being all in swirls. Another one of the elements of this sculpture is form because it is a three-dimensional horse. The form is trying to tell us a story about this artwork. The form gives this art such a descriptive nature of taking journeys in our lives. The form gives this sculpture a purpose of taking chances in life. I do believe that this artwork is a cultural value because this sculpture could have easily been from another country because it's just so rare and sacred. This mosaic glass horse is not what you see everyday. The main thing that cries out that it is culturally valued is that it is named Journey, and that it's multicolored with different patterns. The colors and patterns read out all of our different cultures and values that exist in this earth. I think that the value of this artwork in today's society would probably be a little irrelevant because in my opinion, art has declined in value. People in todays generation in general don't seem to appreciate art anywhere near as much as people in previous generations. So I am not disagreeing because of my sculpture, I am just disagreeing because art regardless has declined with a sudden increase in technology. Art has lost its value and excitement it once had for human beings. No, I don't think that the artwork's message will become relevant in the future, but not in the way that you think. As I said before, I just think that all art has lost its value in todays world and people lost interest so therefore, I think that all recognition in art will decrease from this point forward. I absolutely love the message the artwork is trying to portray, but I know deep down in my heart that art no longer has the same values the way they did in previous centuries and generations. Yes, I feel that the Monuments Men risking their lives for art was a worthwhile endeavor because as much as I would never die for art, I loved the fact that they were standing up for what they believed in. And also, they would not give up no matter what. They would do anything to get to it rain or shine, and life or death. They knew that the artwork would eventually increase in value in culture overtime, so they wanted to make sure that the art was spared, regardless of what would have happened to them. I would never do the same because I don't feel for myself that it's worth dying for art. For people that you care about, that's another story. But for artwork, it would depend on how much that piece meant to you. For me, if I were to choose art or myself, I think that I would be a little bit selfish and choose myself. Artwork is not replaceable, but you can build something at least close to it. But human life cannot be reconstructed. No one can ever create another you.

Accountability and Responsibility

These two words are often used interchangeably, however, they are NOT interchangeable. Let me explain: Responsibility can be, and often is, shared. Many people are responsible to you in your NWM business – Your sponsor, the rest of your upline, the people in your organization as it begins to develop, and, of course, your company, just to name a few. Your sponsor was responsible for bringing you into the business, but it doesn't stop there. In fact, the dictionary definition of sponsor is â€Å"One who assumes responsibility for some other person or thing†. Your sponsor is also responsible for helping to make sure you are properly trained, and that you receive all the necessary coaching, mentoring, and support as you begin your growing Usana business. Similarly, the rest of your upline is responsible to you and your sponsor in much the same way. And you, in turn, are responsible to everyone you sponsor into your business. Every person in your organization (which some people refer to as your ‘downline') is responsible for conducting themselves professionally in introducing the products and business to others. Our company is responsible to all of us to provide quality products, effective business-building tools, and a robust marketing plan to help each of us reach whatever goals we desire. Accountability, on the other hand, CANNOT be shared. We often hear the term â€Å"shared responsibility†, but there is no such thing as â€Å"shared accountability†. Some would call that term an oxymoron. One could define accountability as the â€Å"ultimate responsibility†. Perhaps it would help to think of one of the quotes that former President Harry S. Truman was famous for, and that is, â€Å"The Buck Stops Here†. That is probably the clearest and most well-known statements of accountability ever made, and it leaves no doubt in one's mind as to where the ultimate responsibility lies. Which brings me to the main point of my comments, which is that, while many people are responsible for your individual success in your NWM business, only one person is accountable for your success, and that person is YOU! That's right, the â€Å"Buck† stops with you. Everyone of us deals with numerous obstacles in our business: skeptical prospects, competitive companies, non-committed people in our organizations, and simply just not having enough hours in the day to be able to do everything we want to. Maybe you have a sponsor who doesn't return your phone calls. Maybe you live in a small town like Powell, Wyoming where there's hardly anyone to talk to about NWM. Maybe your family members think you're involved in some type of â€Å"pyramid scheme†. Maybe you have friends who were in network marketing, but gave up and claim that network marketing doesn't work. Maybe you don't have that brand new personal computer that you know will do everything for you. Or, maybe you've had some products or promotional material back ordered by Usana. I could go on for a long time listing dozens of more obstacles, and, like many of you, I've heard of, or experienced, almost all of them at one time or another. BUT, if you, even for a moment, blame even ONE of these, or other, obstacles for your lack of success, then you've given up your accountability. In fact, were Harry S. Truman here today, he'd say that you're â€Å"passing the buck†. Accountability & Responsibility Losing military property is a crime and it is unacceptable behavior that will not be tolerated. Your misconduct and neglect could have resulted in needless expense and has jeopardized the effectiveness of our organization to successfully accomplish the missions at hand. You will receive corrective training for your misconduct but any future violation will result in UCMJ action. Article 108 is a punitive article and can result in a Bad-conduct discharge, forfeiture of all pay and allowances, and confinement for 1 year for loss of property through neglect. As a leader, you are responsible for what your subordinates do and fail to do. Responsibility and accountability are two of the main factors in being a successful soldier in today's Army. Responsibility is the obligation for the proper custody, care, and safekeeping of property or funds entrusted to your possession or supervision. Responsibility increases when you have personal control over your mission performance and when you have a single, clear set of rules that apply to a specific event. Your sense of responsibility becomes more effective and efficient when you perform out of desire to do well instead of just following orders. On the other hand, when guidelines are unclear when more than one set of rules seems to apply to an event, responsibility is decreased. This type of conduct continues, actions may be initiated under the Uniform Code of Military Justice to separate you from the Army prior to your scheduled ETS Date IAW AR 635-200. If you are involuntarily separated, you could receive an Honorable Discharge, a General (Under Honorable Conditions) Discharge, or a Under Other Than Honorable Conditions Discharge. If you receive a discharge Under Other Than Honorable Conditions, you will be ineligible for reenlistment and for most benefits, including payments of accrued leave, transitional benefits, the Montgomery GI Bill, VA benefits, and you may also face difficulty in†¦

Falling In Love †Poem

Falling In Love – Poem Free Online Research Papers 2 Am. She walks while I lay. Breathing heavily. Palms sweating and thoughts running. Emotions have been spilt through the ink I embedded so clearly on the letter I gave you. I Lay contemplating, and these thoughts smothering my sleep. Thoughts of confusion, and an overwhelming desire. A Desire for future; a future. I tilt my head towards the curtain filtering the world, yet gliding with the night’s breath. Slowly I pull my body from comfort and thrust my legs from the covers. Naked and exposed to the unknown I pull my body through the small space between the top and the cill of natures own air-conditioning. Freedom of movement allows me to bask in the moons glow of light. I sink into my minds thoughts. I feel internally cold, freezing; frozen. Is the summer night’s warmth the only thing keeping my body from failing to shutdown? Maybe. I yearn for a moment; a break from the usual pessimistic views, traveling at a speeds science can’t explain down my highway of thoughts. I need the peace she sends. It’s so surreal. Our Love. Just â€Å"us† in general. The dark the light. The un-accepting family, the undeniable; unthinkable love. The girls’ school. Everything is so clichà ©, yet so surprising and so unexpected in all of our ways. It’s hard our love at school, but its how everything started; so why is it seeming more difficult lately? My eyes constantly search and scatter themselves across and down the corridors for the matching eyes staring back. You looking at me. Peace washing and cleaning all uneased feelings throughout my mind. All is healed when the sudden glimpse strikes, even for that mere second, all is then complete. My hand swings limp and bare without the grasp and protection your hand seems to give. Throat parched with the jaw dropping, hanging under its lock and shallow breathing, waiting for your presence. My shoulders cold and uncovered without your arms sheltering their motions. My laugh echo’s aimlessly with no path leading to its destination. This all when you’re not by my side. These, just a few of the things I feel without you next to me. These aren’t just words, but devastating actions that take place within me, with severe loss leaving me empty and searching for your security. I love you. Loving you, to love you means a whole lot more than words of a feeling. Actions take place, then feelings leak and embed themselves within the body. The heart skips at a pace un-timable. The stomach turns in directions, compasses are unable to predict. The mind spins in corners of a circle. The hands leak, though luckily the skin filters. The mind is numb to all but you. If my air could lift you, my throat is at drought. You hold the strings that direct my smile, the cords my laugh bellows and the force behind my tears. You’re the tune to my song and the light to my praises. I admire your strength and love, your passion and care. You are beautiful and you’re my world. Just keep spinning. My thoughts have been broken. Your touch jolts through body, and trapped within my mind I was unable to realize you joined me on the balcony. You eyes searching and flickering at mine. Searching for an answer or truth; perhaps both. I sink. The chair holds me, hugs me and keeps everything from spilling to the ground. You try to speak, but like sand to the tide your voice is smothered by millions of drowning waves and words. I turn away and you drop to your knees. My attention is brought to your body curled onto your knees, hands capturing your tears as they make paths down your innocent cheeks. I start to breathe faster and faster as I try and explain my words on that paper. My mind relapses into emptiness. As I’m about to clutch the perfect confession, you begin to scream. You stare up at me, with eyes of devastation, betrayal and all with sadness and a lost path. Standing and stabilizing your body, your words are flooding from your mouth not attentive to the new path the tears are escaping into. Aware and penitent, I stand and try to hold you. You scream louder and begin to push and slap me, punch and kick. Your words not making any sense and adjoining until you stop and sink into my shoulder. â€Å"Please. No† slip from your moistened lips. A tear escapes from my eye and I apologize. You straighten and collect your self. Searching for your bag and jacket, your head hangs and your eyes pursue to leak emotions replacing the words. I try and stop you, aware that it’s too late. Your eyes finally making connection to mine once again breaks my wall of stabilized explanations. I let you climb through my window. I watch you walk out my door. I hear your foot steps leave their mark for the very last time on my stairs and wait for the door to close. Waiting no more I see you rush to your car trying to collect yourself and failing. Watching my life slip away into the car I barely see your lights down my street and within moments you’re gone. Unable to explain or justify my secret I bawl and spread my body across the balcony. The last action taking place. Ever. Excuse me mam? The hospitals environment making everything so clichà ©, he found the attention he was looking for. â€Å"Mam I’m so sorry, we lost Rachael.† The cancer spread and defenseless I was defeated. Research Papers on Falling In Love - PoemThe Spring and AutumnThe Hockey GameHonest Iagos Truth through DeceptionMind TravelPersonal Experience with Teen PregnancyHip-Hop is ArtLifes What IfsCapital PunishmentComparison: Letter from Birmingham and CritoMarketing of Lifeboy Soap A Unilever Product

Mary Ann Bickerdyke, Calico Colonel of the Civil War

Mary Ann Bickerdyke, Calico Colonel of the Civil War Mary Ann Bickerdyke was known for her nursing service during Civil War, including setting up hospitals, winning confidence of generals. She lived from  July 19, 1817 to November 8, 1901. She was known as Mother Bickerdyke or the Calico Colonel, and her full name was  Mary Ann Ball Bickerdyke. Mary Ann Bickerdyke Biography Mary Ann Ball was born in 1817 in Ohio.   Her father, Hiram Ball, and mother, Anne Rodgers Ball, were farmers.   Anne Balls mother had been married before and brought children to her marriage to Hiram Ball. Anne died when Mary Ann Ball was only a year old,. Mary Ann was sent with her sister and her mother’s older two children to live with their maternal grandparents, also in Ohio, while her father remarried.   When the grandparents died, an uncle, Henry Rodgers, cared for the children for a time. We don’t know much about Mary Ann’s early years.   Some sources claim she attended Oberlin College and was part of the Underground Railroad, but there’s no historical evidence for those events. Marriage Mary Ann Ball married Robert Bickerdyke in April 1847. The couple lived in Cincinnati, where Mary Ann may have helped with nursing during the 1849 cholera epidemic.   They had two sons.   Robert struggled with ill health as they moved to Iowa and then to Galesburg, Illinois. He died in 1859.   Now widowed, Mary Ann Bickerdyke then had to work to support herself and her children. She worked in domestic service and did some work as a nurse. She was part of the Congregational Church in Galesburg where the minister was Edward Beecher, son of the famous minister Lyman Beecher, and a brother of Harriet Beecher Stowe and Catherine Beecher, half-brother of Isabella Beecher Hooker.   Civil War Service When the Civil War began in 1861, the Rev. Beecher called attention to the sad state of soldiers who were stationed in Cairo, Illinois.   Mary Ann Bickerdyke decided to take action, probably based on her experience in nursing.  Ã‚   She put her sons under the care of others, then went to Cairo with medical supplies that had been donated.   On arrival in Cairo, she took charge of sanitary conditions and nursing at the encampment, though women were not supposed to be there without prior permission.   When a hospital building was finally constructed, she was appointed matron. After her success in Cairo, though still without any formal permission to do her work, she went with Mary Safford, who had also been at Cairo, to follow the army as it moved south.   She nursed the wounded and sick among the soldiers at the battle of Shiloh. Elizabeth Porter, representing the Sanitary Commission, was impressed by Bickerdyke’s work, and arranged for an appointment as a â€Å"Sanitary field agent.† This position also brought in a monthly fee. General Ulysses S Grant developed a trust for Bickerdyke, and saw to it that she had a pass to be in the camps.   She followed Grant’s army to Corinth, Memphis, then to Vicksburg, nursing at each battle. Accompanying Sherman At Vicksburg, Bickerdyke decided to join the army of William Tecumsah Sherman as it began a march south, first to Chattanooga, then on Sherman’s infamous march through Georgia.   Sherman allowed Elizabeth Porter and Mary Ann Bickerdyke to accompany the army, but when the army reached Atlanta, Sherman sent Bickerdyke back to the north. Sherman recalled Bickerdyke, who had gone to New York, when his army moved towards Savannah.   He arranged for her passage back to the front.   On her way back to Sherman’s army, Bickerdyke stopped for a while to help with Union prisoners who’d been recently released from the Confederate prisoner of war camp at Andersonville.   She finally connected back with Sherman and his men in North Carolina. Bickerdyke remained in her volunteer post – though with some recognition from the Sanitary Commission – until the very end of the war, in 1866, staying as long as there were soldiers still stationed. After the Civil War Mary Ann Bickerdyke tried several jobs after leaving army service. She ran a hotel with her sons, but when she got sick, they sent her to San Francisco.   There she helped advocate for pensions for the veterans.   She was hired at the mint in San Francisco.   She also attended reunions of the Grand Army of the Republic, where her service was recognized and celebrated. Bickerdyke died in Kansas in 1901.   In 1906, the town of Galesburg, from which she’d left to go to the war, honored her with a stature. While some of the nurses in the Civil War were organized by religious orders or under Dorothea Dix’ command, Mary Ann Bickerdyke represents another kind of nurse: a volunteer who was not responsible to any supervisor, and who often interjected themselves into camps where women were forbidden to go.

How violent video games have positive and negative effects on children Essay

How violent video games have positive and negative effects on children - Essay Example Harmless games like Pac-man started catching the child’s attention for hours and this was the beginning of game addiction in kids. With time, development of graphics and better appealing games started appearing in the market. With rapid increase of the gaming market, the genres of games started to change and new eon was set, where games did not look harmless anymore and the violence level inhabited by these games started becoming pretty alarming. One of the first high violent games that caught the world by storm was ‘Mortal Kombat’, a unique two player fighting game. The violence however was the nature of fighting and the brutal moves that were incorporated by each character. The game also showcased extreme violence in the end of each level, in which the losing game character would die a sadistic death by getting his body parts ripped by the other character. Due to this attribute of the game, it became an instant rage especially amongst teenagers. Media has played a major part installing ideas of violence amongst children and teenagers. Violence filled games has taken this to the next level. The following study of comparison between a violent game and a non violent game indicates the impact they can have on teenager’s mind: â€Å"They also found (Study 2) that participants who played Wolfenstein 3D (a violent game where the player â€Å"walks â€Å"through a castle, armed with various weapons, and attempts to kill people) in the lab behaved more aggressively than participants who played a nonviolent game† (Bruce D. Bartholow & Craig A. Anderson. Page 2.2001) The question that arises is can we co-relate extreme violence in schools with violence in video games. Pre-teens boys are always using the techniques and moves shown in the games on each other. However the alarming part comes, when these school kids decide to kill their classmates and teachers in similar game fashion. The one player shooting games has a deep effect on teenagers and if the child is

Internet fame Essay Example | Topics and Well Written Essays - 250 words

Internet fame - Essay Example Although I personally never experienced a breach of privacy or leakage of important information, I’ve known friends who had thus suffered. A friend of mine had the most embarrassing experience, as her pajama party photographs got leaked into the public domain. She posted the pictures in her Facebook profile, setting access to only those who are her friends. But perhaps as a result of someone hacking into her profile and downloading these pictures, they got out into the public domain of the Internet. A big fan of social networking sites like Facebook, my friend is yet to overcome the embarrassment caused by the leak. She is now very hesitant to post or share any sensitive information in these sites and is regretful that she trusted them in the past. It makes sense for her to exercise caution from now on, for these leaks could prove very costly. In this instance she only has to bear through minor social embarrassment. But there are leaks that could prove more damaging, as in hav ing one’s credit card details hacked or professional accounts becoming accessible to miscreants. If this were to happen, she could face severe monetary loss or a dent to her professional reputation. Hence, she has to take all precautions in the future to avoid these

Financial and Strategic Planning M2C Essay Example | Topics and Well Written Essays - 500 words

Financial and Strategic Planning M2C - Essay Example Since Franklin Healthcare is a non-profit making entity, Williams Foundations should not consider profit as the sole criteria of decision making. It should also consider the quality of services provided by the healthcare facility. Moreover it should also scrutinize that whether the money it is contributing for the welfare of the people is actually benefitting the deserving people. Or is the management of the Franklin Healthcare is merely making up the statements and in reality the health status of the people had not improved in the area. In view of this, Williams Foundation should set up an independent audit of the financial statements of the Franklin Healthcare in order to ensure that its financial statements are portraying a true picture of the entity. Once when the Williams Foundation is satisfied with the credibility of the financial statements it should base its decision on the meticulous analyses of the financial statements. Upon the analysis of the income statement it is evident that Franklin Healthcare is on the way of making profit. While its revenue remained steady, its expenses declined in 2011 as compared to 2010. Due to decrease in operating expenses the profit in 2011 rose by 0.02% as compared to the profit of 2010. The reasons cited for the decrease in operating expenses are the lay offs and subsequent reorganization of operating expenses. Another reason for this decline can be the decrease in the number of patients visiting Franklin Healthcare in 2011. As in 2010 almost 500 patients came to the healthcare facility and in 2011 the number plunged to 400. In 2011 the healthcare facility is earning profits and at the same time reorganization of the operating expenses is a sign that the healthcare facility is seriously concerned about the efficient running of the organization. If I base my analysis purely on the given information then I would recommend that Williams Foundation should continue giving

Marketing Plan For Renault Twingo

Marketing Plan For Renault Twingo According to our class, MC 600, Business Policy, we have to write a business plan about a product of our company. In this case it is supposed we are working for Renault Car Company, and we prepare the business plan for one of our products, which is Renault Twingo, regarding the Greek market. To develop successful strategies and action programs, we need up-to-date information about the environment, the competition, and the market segments to be served. Often, analysis of internal data is the starting point for assessing the current marketing situation, supplemented by marketing intelligence and research investigating the overall market, the competition, key issues, and threats and opportunities issues. As the plan is put into effect, we will use advertising and other forms of research to measure progress toward objectives and identify areas for improvement, if results fall short of projections. Finally, we will use marketing research to learn more about their customers requirements, e xpectations, perceptions, and satisfaction levels. This deeper understanding will provide a foundation for building competitive advantage through well-informed segmenting, targeting, and positioning decisions. Thus, the marketing plan should outline what marketing research will be conducted and how the findings will be applied. EXECUTIVE SUMMARY In the first section we have to summarize the main goals, recommendations and points of our project in order to be accepted by the managers. Our project will target in reclaiming Renaults superiority in Segment A by positioning Twingo as one of the best overall proposals in the segment. It will be placed between mainstream, e.g. Fiat Panda and trendy cars such as Smart, and FIAT 500, targeting mainly style-oriented, younger customers, who are more willing to buy a 3-door car. Moreover we can get a competition advantage by differentiate the target groups by multiple versions. Authentic to Expression: Refers to a mainstream target group, practical. Dynamic: Refers to female group with several dynamic characteristics. GT: More Sporty and masculine profile. We will exploit connectivity and customization features to enhance youth appeal and trendy factor (Dynamic, GT).We will promote practicality and versatility to enhance its mainstream appeal (Authentic, Expression).Systematically attract first-time-buyers and exploit opportunities to up-sell them within the brand. Finally we will use competitive fleet policy (10% discount on retail price) to support retail sales (despite lack of 5 doors). Generally we will exploit limited editions for conquest sales and for maintaining trendyness. By these actions we target at about 1500 sales, both retail and fleet, for the year 2010 in Greece. This is a partition of 7, 6% and 1, 4%, respectively, as shown in the image below. CURRENT MARKET SITUATION In order to analyze the current marketing situation, we will discuss about the overall Greek Market, identify the market segments we will target and provide information about the companys current situation. Renault: The Company (briefly) In 1899 Renault Frà ¨res is founded by Marcel and Fernand Renault. In 1903 the sales network expands and the first subsidiaries are set up outside France. In 1975 managed by Bernard Vernier-Palliez, Renault comprises the state-owned Rà ©gie (104,000 employees) and the subsidiaries set up through diversification (118,500 employees) and by 1980 Renault was Europes leading vehicle manufacturer. In 1997 Twingo arrives in the market. Range Segmentation MARKET DESCRIPTION We will examine the target segments and provide context for the marketing strategies. We will examine the economic position and the general situation of Greek Market, MAVA which is the official Renaults representatives, the Purchase Behavior of the target group in which we are interesting in and the current situation of the Competition. EXTERNAL ENVIRONMENT: Greek Market Situation Real GDP average growth 4,1% (10yr), 4.2% (3yr). Slowing growth in 2010 reflects weakening growth in fixed investment and exports, due to strong Euro. Consumer spending even if slower growing retains its momentum and will continue to be the main contributor to 2010 GDP growth driven by real wage growth (4%) and employment growth. Spending on consumer durables, in particular, remains strong (sales of household equipment increased by 5.6%, as did car sales). Household debts account for 37.8% of GDP vs 61.6% for EU-13. Consumer credit growth remains strong at a (stabilized) 20%. Deposit growth reached 14.4% in 2007 vs 10.5% in 2006 Greek economic climate index in rise from mid-2005 to September 2007, decreasing slightly in October; remains higher than European index. Greeks more willing to buy a car in 2010 than EU-27 or EU-13 average. The positive effect of direct tax reductions is expected to be compensated by the increase of VAT by 1-2 percentage units in 2010 or 2011. Internet penetration at 40% of ages 13-70 years old (13-24: +60%, 25-44: +30%). Broadband connection penetration currently at 6.9% of households (EU-27avg at 16.2%).Average monthly cost at à ¢Ã¢â‚¬Å¡Ã‚ ¬28.3 (vs à ¢Ã¢â‚¬Å¡Ã‚ ¬25.4 in France and à ¢Ã¢â‚¬Å¡Ã‚ ¬46.8 in Spain). Average speed at 6,6 Mbps (vs 44,1 in France and 6.9 in Spain). A change in the registration tax is not considered feasible for the time being. Liberalization of diesel car market (in Athens and Thessaloniki) remains stagnant, AMVIR (Greek Association of Importers) now pushes for freeing up the diesel LCV market. AMVIRS (Greek Association of Importers) current position to the Government is for a gradual and mid-term alignement of the taxation system with the emissions norms. All data: European Commission, Eurostat, National Bank of Greece, except Internet data (independent surveys). All data: European Commission, (*) Ministry of Economics Finance. INTERNAL ENVIRONMENT: Renault in Greece MAVA Implement ready, in-house software to track real-time MAVA/Dealer stock, order, invoice and registration data. Based on the above, specify and implement a new monthly marketing reporting system, specified with and covering the needs of Management, Renault and Marketing. Exploit Renault-specified PER4 Dealer training program (analytic proposal to be submitted by end of March 2010) to provide a business case for dealers to endorse change, total customer satisfaction and a new culture vis-avis Renaults forthcoming product assault. Budget 50.000à ¢Ã¢â‚¬Å¡Ã‚ ¬. Starting from 2011 (along with new Megane), consider an extensive communication plan to change current perceptions of Renault and gradually establish it among top-of-mind brands in Greece. Given approval, Marketing will provide a comprehensive route map by end of June 2010 to be finalized by end of 2010 and be implemented starting from 2011. This will include a thorough proposal on the approach and process leading to an action plan by end of 2010. Deployment of the new brand identity graphic guidelines within the company and to the dealer network (core elements, stationery, printed forms, advertising, local communication -publications, events etc), starting with the new Twingo launch campaign, including follow-up and evaluation on the extent of deployment, according to time-plan imposed by Renault (12 months). The PURCHASE BEHAVIOR of the target group Stage 1: Initial interaction with the brand At this stage, customer has not fully developed the need to purchase a new car and collects information / perceptions / impressions by various channels that result in top-of-mind awareness of specific brands. Brand Influence at this stage comes from creating impressions and emotional territories through: Advertising: emotional positioning. Press relations: word of mouth is especially important for the small Greek society and especially women, who mostly turn to friends and family for advice. B-T-L Promotions: help relate the brand to values and behaviors. Stage 2: Actual investigation At this stage, customer assesses technical and tangible factors (however still through an emotional process), identifying possible solutions to his/her needs. This results to the shortlist. Provided that the brand has passed the test of the first stage, the choice criteria are: Performance (20-28) Roominess and reliability (29-45), with price and equipment as common denominators. Customers first choose a brand and, subsequently, the model it offers in the segment they need. French Cars in general provides to their customers: Elegance Alternative Focused in comfort Luxury Feminine Unreliable Weak USP Design Progression Affordability Customers Character Twingo Characteristics Renault Twingo differentiates its target group depending on the version: Twingo Authentic to Expression Mainstream, practical Twingo Dynamic Feminine Twingo GT Sporty, masculine In general its target group is men and women 20 35 years old. Twingo means fan, joy, entertainment combined with all the above characteristics of a French Car. PRODUCT REVIEW In continue, we have to outline the main characteristics and summarize extra information needed about our product, Renault Twingo. Renault Twingo is characterized by: Modern, Pleasing Design Roomy, practical and occupant-friendly An assertive personality underpinned by dynamic styling Communicative and occupant-friendly: New Twingo features an Audio Connection Box (in UK we will be calling this system multi-functional Tune Point) which enables personal music collections stored on USB keys, portable MP3 players or iPods ® to be played through the cars audio system and operated via the steering wheel-mounted controls. My Twingo philosophy: buyers can customize their new car inside and out thanks to a range of decorative decals for the exterior and a selection of innovative accessories such as the Organizer Box and Makeup Box for the interior. Appeal to young clientele, essentially urban-dwellers hooked on new technologies Chassis derived from the B-segment and a power train range featuring the new TCE (Turbo Control Efficiency) 100hp petrol engine, which offers class-leading performance and fuel consumption, New Twingos superior dynamics, set it apart from its predecessor. Optimizing cabin space and interior versatility, by making full use of the cars compact dimensions (length: 3.60m). Interior is extremely modular thanks to its four independent sliding seats. Safety was at the forefront of the New Twingo design teams priorities. New Twingo is the first model to be renewed within the framework of Renault Commitment 2011 and had to meet an extremely exacting brief in terms of quality and profitability. Supplementary information about models: A. TWINGO Twingos agile handling makes it perfect for nipping in and out of city traffic. With its compact length of just 3.60 m, Twingo is a cinch to park and a delight to drive. It also stands out with its pure, contemporary styling. Twingo brings drivers a dynamic and pleasant drive. Our primary consumer target is middle- to lower-income people who need a car with pleasing desing but also comfortable and easy to use. All versions of Twingo carry the Renault eco ² signature. They emit less than 140 g/km of CO2, contain renewable materials and recycled plastic, and are produced at the ISO 14001 certified Novo Mesto plant in Slovenia. B. TWINGO SPORT Renault has produced an affordable high-performance car which sits alongside Clio and Mà ©gane Renault Sport in the Renault Sport range. Renault Twingos existing lines are underpinned by a more curvaceous, athletic stance and the newcomers sporty calling is further emphasized by its wider front and rear wings, profiled sills and spoiler. Twingo Renault Sport is the response of Renault Sport Technologies experts to a two-pronged challenge, namely to deliver sports performance while at the same time ensuring that the new car is easy to use on a day-to-day basis. Twingo Renault Sports chassis is both responsive and finely tuned to provide precise, balanced sports handling, while specific work on the pitch of its new 133hp 1,598cc engine reveals its punchy temperament. C. TWINGO GORDINI R.S. The return of the Gordini name is to be marked by the introduction of a new chic and sporty version of Renault Sports pocket rocket which takes a current-day stance on the cues long associated with the Gordini world. Twingo Gordini R.S. features a gleaming Malte Blue lacquered metallic finish, plus two white racing stripes, in keeping with tradition. The front and rear bumpers are enhanced by gloss black details, while the fog lamp surrounds, exterior mirror housings and lip spoiler are all picked out in a contrasting white finish. Gordini Series badging either side refers back to the heyday of the Gordini Cup when the qualifying heats of the different meetings were known as sà ©ries. This exclusive exterior styling package is rounded off by a choice of either blue or black diamond-effect 17-inch aluminum alloy wheels. To ensure that it befits Gordinis glorious motor sport heritage, the latest addition to the Twingo range is based on the same performance/equipment package as the Renault Sport version: Sport chassis with 17-inch wheels for outstanding road-holding performance that is equally suited to everyday motoring, a feisty, responsive 1.6-litre 133hp petrol powerplant with a distinctive, specially-tuned engine pitch under acceleration, precise, incisive steering for even greater fun at the wheel, powerful, durable braking performance. The fashionable and sporty label of the Renault Sport range with its elegant finish and strong design codes, the Gordini label builds on the renowned expertise of Renault Sport, and offers a fresh interpretation of its values. Renault naturally opted to build on the reputation of Renault Sport Technologies (RST) in order to transform the Gordini legend into a reality. Renaults sports branch has prolonged the Gordini heritage through its renowned expertise in motor sport and the development of its sports models. COMPETITIVE REVIEW The direct completion for Renault Twingo in Greece is FIAT Panda, CHEVROLET Matiz, HYUNDAI Atos, PEUGEOT 107, SMART ForTwo, TOYOTA Aygo, KIA Picanto, CITROEN C1, VOLKSWAGEN Fox, DAIHATSU Cuore, FORD Ka, OPEL Agila. The Total Market Sales are showed below: As we can see, the segment dominated by Panda Koreans (low price models, therefore strong in fleet sales) followed by TPCA trio (Toyota, Peugeot, Citroen Automobile), upward indication for ForTwo and Cuore and downward indication for Matiz, Atos and Fox. The 3-Door Sales Direct Competitors VS Renault Twingo 3-door versions appeal to first-time buyers, seeking for looks and style, who are willing to spend more for differentiation. Fleet Sales VS Retail Sales Direct Competitors VS Renault Twingo Segment leaders retain significant contribution on both fleet and retail sales. The ForTwo, Fox and TPCA trio appeal more to retail buyers. Despite drop of fleet sales, Picanto compensated with strong retail sales. MARKETING STRATEGY As a volume carmaker, Renault has long been recognised for the quality and inventiveness of its products in the small car segment and New Twingo is no exception. Since its unveiling at the 1992 Paris Motor Show, Twingo has revolutionised the world of city cars. In response to shifts in customer demand across the span of its 14-year life, Twingo took the form of seven different collections and a long list of striking special and limited editions. The European small car market has been reasonably stable since 2000, yet that hasnt prevented it from being extremely competitive, owing to the presence of the traditional European makes and, more recently, the advent of newcomers from Asia. Even so, Renault stands out as a major player in the segment and New Twingo reinforces the brands line-up with a view to optimising its coverage of this end of the market. With a length of 3.60 metres, New Twingo is a practical, communicative, compact car. New Twingos mission is twofold, the first being to build on its ever-growing reputation as Twingo owners were loyal to the car and replaced it with another Twingo. The second aspect of the models mission involves reaching out to a new clientele seeking a safe, versatile, practical and feisty package with compact dimensions. One-third of European small car buyers are aged under 35, including 11 per cent who are under 25. Amongst its new targets, New Twingo seeks to appeal to this young clientele, essentially urban-dwellers hooked on new technologies and for whom the car is seen as a symbol of freedom, as well as an extension of the world in which they live. New Twingo covers all these criteria thanks to its unique personality and unprecedented connectivity for its segment, not to mention its inherent versatility, driver appeal, travelling comfort and dynamic, reassuring handling. Strategy and Marketing employs 150 people from diverse backgrounds, including 12 different nationalities. The five key functions in Renaults Marketing Department 1. Marketing product and services manager Their role is to develop the most attractive selection of products and services for a given range of vehicles. They adapt their choice to each national market without overlooking the brands identity and sales targets. They help elaborate marketing strategy, analyse sales figures for their models, and constantly look for ways to sell more. 2. Product positioning consultant They draw on different surveys and studies to propose ways to improve the brands positioning and image. Working with the different range managers, they decide how a model should be positioned and what audiences to target. They then adapt this positioning to each country. 3. Price consultant They draft a price strategy for each model in every country. Another of their functions is to examine across-the-board pricing methods and procedures. Strong interpersonal skills are important as they are in daily contact with the markets and other marketing experts. 4. Trend forecaster Their task is to analyse market trends and sales forecasts for each vehicle in a range of countries. Their conclusions help the factories plan production in line with the dealerships probable needs for vehicles to satisfy customer demand. 5. Planning studies manager They pilot the sales and marketing planning system, assess Market Areas needs for economic modelling, and adapt planning tools accordingly. They train the national plan coordinators in the use of planning tools and methods. They also analyse each countrys budget and strategy plans to then compile a group-wide synthesis. Positioning The new Renault Twingo hopes to appeal to the small car segment and the initial first car buyer segment while also appealing to families who wish to acquire a second car, or to those using their car in urban or city areas. This car interests distinct and different groups of car buyers so there is a need for careful product positioning in the mind of the consumer. Some considerations when positioning a new car might include: first car or small car users who expect specific design qualities from a car families who want a second car to get them from A to B or to complete the school run twice a day and who will also want different features young people looking for personality from their car perhaps more sporty features or individual and distinctive design finishes. New Twingos key target market is young dynamic people. Renault has a marked advantage in this area because it is known for its keen pricing and is also an established, highly recognisable brand that young people can relate too. Price Strategy Renault has a clear understanding of its key target market (young people and other price-conscious car buyers) and has designed pricing strategies to best address their needs and the positioning of the New Twingo. In the case of the New Twingo it is imperative that it be keenly priced and also that running costs are low. The price quoted by Renault is the price you will pay at the dealership. The starting price is 8790à ¢Ã¢â‚¬Å¡Ã‚ ¬ and it can reach the 13100à ¢Ã¢â‚¬Å¡Ã‚ ¬ depending to the model and the equipment included. All the dealers provide the option to buy the car with a small amount in advance and then with monthly installments. Price Positioning by Model Direct Competitors VS Renault Twingo 8k: Koreans (high contribution of fleet sales). 9k: Panda (has also the widest coverage). 9-11k: Twingos core competition. 12k: Smart. 13-14k: Twingo GTs main competition (Panda 100 C2 VTS). Distribution Review In this level we have to analyze Renaults distribution network around the world and specifically in Greece. Renault its an international industrial organization with 38 industrial sites in 17 countries which ensure that production occurs close to markets and unique standardization which guarantees the same level of quality throughout the world. International production capacities are expanding rapidly. Major projects of development are in Russia (a partnership signed with the AvtoVAZ automaker), and Morocco (work began on a new industrial complex in Tangiers). A launch to the dealers is different to launching a car to the public. Increased demand for a car is also known as a pull factor as it essentially pulls the product through the distribution channel from the manufacturer toward the consumer. In order to succeed at getting the product to the consumer, Renault has an International network of agents or dealers who carry its cars in the companies stable. This means that support is given to the Renault dealers around the world to promote the new model in a way that generates demand for the new car. Our channel strategy is to use selective distribution all over Greece. During the first year, we will add channel partners until we have coverage in all major greek markets and the product is included in the major car catalogs and even Web sites. The Renault Production Way: Guarantees the same quality standards throughout the world, Enhances Group performance (plant specialization according to car segment, development of plant capacity to produce different vehicles on the same production line, continuous improvement of the workstation, etc.), Ensures the Groups commitments to the environment (100% of Renaults production sites are committed to ISO 14001 (environmental management standard) certification processes), Reinforces safety throughout the world. Renault has a distribution network all over the world-Americas, Europe, Eurasia, Asia and Africa. The official sales partnership in Greece is PGA motors at Marousi, Athens. Moreover Renault motors are sold by almost 31 agents-sales points all over the country. SWOT ANALYSIS In the next step of our marketing plan, is the SWOT analysis. SWOT analysis is a strategic planning method used to evaluate the Strengths, Weaknesses, Opportunities, and Threats involved in our project. It involves identification of the internal and external factors that are favorable and unfavorable to achieve our objective. Strengths: Strengths and strong points of our car. Weaknesses: Internal weaknesses of Renault Twingo. Opportunities: external conditions which are helpful to achieving our objective. Threats: external conditions which could do damage to the objective. Identification of SWOTs is essential because subsequent steps in the process of planning for achievement of the selected objective may be derived from the SWOTs. STRENGHTS My Twingo philosophy-Modern, Pleasing Design Roomly, Vertisile interior 1.2-litre TCE (Turbo Control Efficiency) engine. WEAKNESSES Evidence of cost cutting Thrashy, and engine noise is intrusive at motorway speeds. Disputed wheel positioning OPPORTUNITIES Increase fleet sales Are there emerging trends on which we can capitalize? Increased demand in segment A THREATS Pure fleet sales Extreme competition in segment A- Fiat 500, C2, Smart Many offers and uprising Car industries with cheap products Marketing Communication Strategy Pre-publicity in the form of motoring reviews and test drives are critical to the success of a trade launch as this activity must generate sufficient consumer curiosity and interest in the new model. In this way, we will give the opportunity to experts and driving correspondents or journalists, to assess the merits of the new Twingo before the rest car-buying public. We will also try to hold open weekends in dealers garages where customers can come along to test drive the new car. By getting potential car buyers to test drive a car, product usage increases. This will have a knock on sales of the new car. The primary above the line medium we are going to use to promote and communicate the new car is through advertising. In the case of the New Twingo, the main advertising mediums going to be used, aside for those used when communicating with the trade, are outdoor billboard advertising and TV and radio advertising. New Twingo advertising themes and images include ideas of surprise, independence, spontaneity and versatility. Key factual messages that need to be also included are the smart design of the car, the value for money and cost of the car and the low running costs. Advertising Expenditure Evolution During Jan-Oct 2010, the advertising expenditure of the segment has decreased by 33,3% since all major competitors launches have been conducted before 2010. Share of Spending Chevrolet Matiz is, by far, the leader of the segment. Smart has no TV investment (only magazines and BTL activities). MediaMix TV and Magazines are the main media during Jan-Oct 2011 Large increase of TV against Magazines in 2011 is due to launches having taken place in 2010, reflects tactical advertising in 2010. Share of Voice Adults 18-34 8 Matiz acquire, by far, the highest SOV due to small average duration of spots. COMMUNICATION OBJECTIVES 2010 Create a buz among young potential customers to support Twingos positioning as a trendy choice. Differentiate creative and media mix according to target group ( mainstream, women, men). Draw on the values of Twingo I to retain existing customers (modular design, simplicity of entry versions). Implement an integrated launch campaign (adaptation of international launch) to fight clutter by competitors launches and spice-up brand image. Media Use Use of TV as main medium (MAD TV included as the only youth music channel). Use short TVCs to increase SOV. Creative use of magazines (lifestyle advertorials photo shootings etc): lifestyle, womens, youth titles. Creative use of radio (lifestyle testimonials). Joint events (Asterix movie sponsorship). Use of Internet and New Media with creative penetration (ambient media). Use of outdoor at urban regions (5 major cities). Content Communicate the accessories youth-targeting features (personalization connectivity). Communicate price affordability. Use GT version to communicate TCE USPs. Press Maintain a Press test-drive fleet of 2 cars (Dynamique GT). 2011: Communicate RS and limited editions (ATL and Press). 2012: Introduce tactical communication. Competition Launching Media Plans 2010 2012 Media Plan Marketing research Using research, we are identifying the specific features and benefits that our target market segments value. Feedback from market tests, surveys, and focus groups will help us develop the next model of the new Twingo. We are also measuring and analyzing customers attitudes toward competing brands and products. Brand awareness research will help us determine the effectiveness and efficiency of our advertising and promotion. Finally, we will use customer satisfaction studies to provoke positive reactions to future buyers. Controls There is no planning without control. Marketing control is the process of monitoring the proposed plans as they proceed and adjusting where necessary. If an objective states where you want to be and the plan sets out a road map to your destination, then control tells you if you are on the right route or if you have arrived at your destination. Control involves measurement, evaluation, and monitoring. Resources are scarce and costly so it is important to control our marketing plans. Control involves setting standards. We are planning tight control measures to closely monitor quality and customer service satisfaction. This will enable us to react very quickly in correcting any problems that may occur. GLOBAL Quality and profitability at the core of the X44 project As part of the new model offensive set out in Renault Commitment 2009, New Twingo had to meet an extremely specific brief in terms of quality and profitability. Renaults latest small car will be produced at the Novo Mesto factory in Slovenia. Upon his arrival as President of Renault in May 2005, Carlos Ghosn instructed engineers to optimise the cost effectiveness of the X44 project. Twingos replacement needed to meet a raft of quality- and appeal-related targets at an extremely competitive cost. Initially delayed to ensure it responded even more closely to customer demand, the project then picked up speed and the cars development was completed within 21 months of the new designs approval. Controlled production-related costs The technique of carry-over served as a powerful lever in achieving this feat. Certain components from previous projects noted for their reliability and effectiveness were incorporated into the new vehicle. In addition to being a pledge of quality, this approach also eliminated unnecessary design costs and lead-times. Although an entirely new car in its own right, New Twingo incorporates parts from the chassis used for Clio II whose quality earned it recognition in 2006. Constraints associated with the adaptation of production plant were similarly m