Pvsyst Tutorial

PV-SYST Tutorials All the tutorials in this series will teach you how to use the basic functions of PV-SYST to design a PV system. This set of tutorials works through how to use the software in both preliminary and project design modes. The basis for this tutorial will be to design a PV system that fits on the area defined by the LDK roof of the model used in the Ecotect_Tutorial. A 30 day full functioning demo version of the program can be downloaded from the PV-SYST website.Figure 1 presents the opening screen for PV-SYST upon starting the program. From this initial window you can choose whether to undertake an analysis via â€Å"Preliminary design† or â€Å"Project design† mode. Figure 1: Opening screen for PV-SYST1. Start PV-SYST from Start>>All Programs>>PV-SYST. The icon for PV-SYST is presented to the right.2. Select â€Å"Preliminary Design† from the available options. This will bring up a new panel called â€Å"System†.3. Select â€Å"Grid-Connec ted† in the System panel. Then select OK to continue.4.A new pop-up window titled â€Å"Grid system presizing project† will appear, as presented in Figure 2. Click on the â€Å"Location† button to continue.5. A 2nd pop-up window will appear called project’s location. In the Project name call the file â€Å"PV-SYST tutorial location Melbourne†6. Under the â€Å"Location† heading change the â€Å"Site† entry to â€Å"Melbourne Meteonorm†.7. Leave the other default parameters, and click OK to continue. Note: In this preliminary design we are going to assume that there is no near or far shading on our designed PV system.8.In the â€Å"Grid system presizing project† window select the â€Å"System† button.9. This opens another pop-up window titled â€Å"System Specifications† Note: In preliminary design mode you have three options to design the system.System size can be set by 1) Active area; 2) Nominal Power or 3 ) Annual yield.Figure 2: Pop-up window Grid system presizing project 10. 11. 12. 13. Select Active area (m2) as the method to determine the system size. This will bring up a field titled â€Å"Area† enter the area 54m2. This is the area of the LDK roof. Enter 3 ° for tilt and 180 for Azimuth, i. e. ndicating that the roof is sloping towards south. Click the â€Å"Next† button to continue. Note: Within the â€Å"System Specification† window you can quickly view how your system causes losses in comparison to a system with optimum tilt and orientation.In this scenario the loss with respect to the optimum is 12. 2%. 14. In the next window of the â€Å"System Specification† wizard select the module type and specifications. For this tutorial select: a. Module Type: Standard b. Technology: Polycrystalline c. Mounting disposition: Facade or tilt roof d. Ventilation property: Ventilation . Click OK to continue. This will take you back to the â€Å"Grid system p resizing project window† 15. Select â€Å"Results† in the â€Å"Grid system presizing project window†. A new pop-up window titled results will appear. 16. The default results page appears as presented in Figure 3. From this window you can see the nominal power and annual yield from the system. 17. Click on the third graphical icon button (which looks like a table) located down the left hand side of the results page, as highlighted by the blue circle in Figure 3. This will bring up the results in table format. 18.The results page should now display the results on a monthly basis, for the level of insolation falling on a horizontal plane and on the tilted plane that you designed your system on (i. e. 3 ° sloping facing south). 19. The results also present on a monthly basis the output of the PV system. Note: the results for a PV system designed on 54m2 area at 3 ° sloping facing south achieves annual output of 6835 kWh. However an optimally designed system at 3 0 degrees tilt facing north can achieve an annual output of 7787 kWh for the same array area. Therefore our system has a loss of 12. % compared to optimal tilt and orientated system. Figure 3: Results page for â€Å"Preliminary Design† mode Project Design 1. Upon opening PV-SYST select the â€Å"Project Design† option under the â€Å"Option† heading. Note: If you are continuing from the following tutorial, close all the open windows to return to the main PV-SYST window that was presented in Figure 1. 2. Select â€Å"Grid-Connected† under the â€Å"System† heading and click â€Å"OK† to continue. This will bring up a new pop-up window pictured as presented in Figure 4. 3. If you wish to save a copy of your file, click on the â€Å"Project† button and fill in the respective details.For this tutorial we will not worry about saving any details. 4. Click on the Project Button then click on the â€Å"Site and Meteo† button. This will bring up a pop-up window titled â€Å"Project: Situation and Meteo†. Make the following adjustments: a. Country: Australia b. Site: Melbourne Meteonorm c. Meteo File: Melbourne_syn. met: Melbourne, Synthetic Hourly data. d. Click â€Å"Next† to continue. Then click â€Å"Ok† in the new pop-up window that appears e. Finally click â€Å"Back (Calculation)† to return to the main window. Figure 4: Project window for â€Å"Project Design† mode. 5. Click on the â€Å"Orientation† button 6.Within the Orientation pop-up window change the following parameters a. Plane tilt: 3 degrees b. Azimuth: 180 degrees c. Field Type: Fixed Tilted Plane. d. Leave the other parameters at default settings and click OK to continue Note: The horizon tool is used to designate shading elements that appear off in the horizon that will block out access to the sun. For example a hill or mountain may block out all the afternoon sun. For this tutorial there is no Horizon s hading. 7. Click on â€Å"Near Shading†. This element defines elements that are close to the PV array which can cause shading on the system. 8.In this tutorial we will construct a 3D scene to indicate the shading surrounding the PV system we want to put on the LDK roof of the Ecotect tutorial house. 9. Click on the â€Å"Construction/Perspective† button. This will bring up a drawing window as presented in Figure 5. 10. First we will draw a rough version of the LDK zone to place the PV plane. Select Object>>New>>Elementary Shading Object from the main toolbar menu. 11. Under the Parameters heading change the following elements: e. Shape type: Select â€Å"House, asymmetric roof† from the drop down box f. Width (DX): 8. 1m g. Length (DY): 7m h. Height at top: 2. 9m i.Roof 1 tilt angle: 3 degrees j. Roof 2 tilt angle: 3 degrees k. Roof 1 ratio: 0 m l. Click Ok to continue. This will put the building we just dimensioned in the modelling window. Figure 5: Constructio n/Perspective drawing window Note: You always need to check the orientation of any plane or building you draw. The building you just drew will have the slope pointing in the west direction. Click on the element you want to adjust, then select Object>>Position in scene from the main toolbar menu. This will make an object positioning toolbar active in the top right hand corner of the modelling window as presented in Figure 6.Figure 6: Building object in modelling window with object positioning toolbar active. 12. Within the â€Å"Object Positioning† toolbar change the Azimuth entry from zero to 90 degrees. 13. Next we will include the tree that causes shading. Select â€Å"Object>>New>>Elementary shading object† from the main toolbar. 14. Under the Parameters heading change the following elements: m. Shape type: Tree n. Medium-point height: 2. 7m o. Medium height: 2. 7m p. Low part height: 2m q. Trunk height: 2m r. Medium diameter: 4m s. Trunk diameter: 0. 5m t. Click OK to continue u. Move the tree position 11. 5m in the north direction and 3. m in the east direction 15. Next we will include the Neighbouring buildings that may cause shading. Select â€Å"Object>>New>>Elementary shading object† from the main toolbar. 16. Under the Parameters heading change the following elements: v. Shape type: Parallelepipede w. Width (DX): 11. 3m x. Length (DY): 11. 5m y. Height: 5m 17. 18. 19. 20. 21. z. Click OK to continue aa. Move the neighbouring building 12. 8 m east and 3. 4m south Repeat and create a second neighbour building 3m high, 10. 2m wide, 14. 1m long and offset 26. 77m west and 12. 3m south. Next we will draw in the PV Surface plane.Select â€Å"Object>>New>> Rectangular PV Plane† Under the collector plane heading change the following elements: bb. Nb. Of rectangles: 1 cc. Plane Tilt: 3 degrees dd. Width: 8. 1m ee. Length: 7 ff. Click OK to continue Adjust the Positioning of the PV plane to: gg. Tilt: 3 degrees hh. Azimuth: 180 degr ees ii. West: 7m jj. Height: 2. 5m Now you have detailed the plane the PV is located on and the elements that can possibly cause shading. Your drawing window should appear as presented in Figure 7. Figure 7: Shading scene for PV located on 3 degree sloping facing south 22. Select File>>Close.This will return you to the near shading window Note: If you already have a built shading file you can load it directly into the â€Å"Near Shading† window by clicking the â€Å"Open† button under the model library heading, and selecting the near shading scene. Only files that are located in the file location C:Program DataPV systDataShadings can be opened. 23. Select the â€Å"Table† button to generate the shading factors calculated from the model just built. Once generated close the window. 24. You can view the effects of the shading on an Iso-shading curve by selecting the â€Å"Graph† button located under the â€Å"Linear (rough) Shading Factor† heading.Fig ure 8 presents the results. 25. In the Near shading pop-up window select Ok to continue. Figure 8: Iso shading diagram from PV-SYST for the shading model built 26. In the Project window now select the â€Å"System† button. This will open up the â€Å"Grid system definition window† 27. In the â€Å"Grid system definition window† select â€Å"†¦or available area† as the method to define the system size. Type in 54m2. 28. In the â€Å"Project Design† mode you have the ability to select the actual brand, type and size of module you want in your system. 29. For this tutorial select â€Å"Sort Modules† by â€Å"Power†.The PV Modules are then ordered by Watt peak output and voltage. You can choose which ever module you would like to test for your system. For this tutorial, let’s select the SunPower 200Wp 34V Si-mono Modules. 30. The next step is to select the inverter. Sort the inverter list via Manufacturer and scroll down to th e top of the available Sun Power inverters. Note: PV-SYST can automatically determine the number of modules in series and the number of strings per inverter, and the number of inverters required, based on your module and inverter selection.It should be noted however, that the majority of combinations are not compatible. PV- SYST has a grey indicator box, as highlighted by the green square in Figure 9 that provides detail about your chosen combination. For example, if a message in red text is displayed, the combination chosen is not viable, i. e. The Sun Power models we chose in combination with 30kW 420-800V Sunways inverter achieve a message that reads â€Å"The inverter power is strongly oversized†. If a message in orange text is displayed, the combination is potentially viable, but there are likely to be better combinations. . e. The SunPower models we chose in combination with the 3. 3kW 195 550V SunPower inverter achieves a message that reads â€Å"The inverter power is slightly oversized† or with the 5. 2kW 240-450V Sun Power inverter achieves an orange message that reads â€Å"The array Vmpp at 60 °C is lower than the inverter minimum operating voltage†. The best combinations of PV modules and inverters occur when no message is received. For example the combination of the Sun Power modules we chose with the 4kW 195-550V Sun Power inverter. 31.Choose the Sun Power inverter that is rated at 4kW 195-550V SPR-4000x 32. This combination of PV modules and inverter results in a system that requires two inverters, with 7 modules in series and six strings. 33. Select OK to continue 34. In the Project window select the â€Å"Simulation† button. This will open the Simulation pop-up window. 35. Accept the default parameters and click on the â€Å"Simulation† button to begin the calculation process. 36. Click the OK button once the simulation calculation process is complete. This will bring up the Results window

Banned Book Project

In the history of literature and arts, there exists some works that were banned for public appreciation. Among the said banned written works is the Bible itself. There are certain reasons of the society why books and other types of written works are banned for the public to see. In this regard, the book entitled â€Å"A Brave New World† by Aldous Hauxley.Why has this book been banned and how does the writer fairly present his idealisms of utopian community? These major questions are to be addressed in the paragraphs that follow. About The Author Aldous Hauxley is a British writer who opted to stay in California during the year 1937.He is a known social satirist writer. He has also been a contributor of the Vanity Fair and Vogue magazines. Aside from this, he has also been known for having a fine collection of poems that has been published as a book of collections during the year 1916. The said book has been entitled The Burning Wheel and had a fair share in the book selling ma rket. Aside from the said creations, he has also been able to come up with four satirical novels, which also became very successful in the book industry. The said novels were entitled Chrome Yellow (1921); Antic hay (1923); Those Barren Leaves (1925) and Point Count Point (1928).After these four successful novels came the creation of the Novel â€Å"Brave New World†. However, unlike the previous creations that were done by Huxley, this Novel received the least appreciation by major socialist groups. How did this Banned Book Project page 2 happen? What is the reason behind the banning of the said novel? These questions shall be entertained by discussing the inner context of the said literature. About The Book It has been noted by Huxley himself that the Novel he wrote has been inspired by the novel written by H. G. Wells entitled â€Å"Men like Gods†.The said novel dealt with a utopian community that is introduced by an optimist view of the future. The title on the othe r hand has been based upon Miranda’s speech in Shakespeare’s written work entitled â€Å"The Tempest†. In act V scene I it could be read: â€Å"O! Wonder! How many goodly creatures are there here! O brave new world That has such people in it! † (41) As it could be obviously observed in the context of the stanza, where the title has been taken from, a utopian society could be depicted from the lines pertaining to the phrase â€Å"brave new world†.From this context, the theme of the novel written by Huxley has been created. Mainly discussing a future situation of the human society basing from the actual contemporary situation of the society. However, when it comes to the novel by Huxley, the future was presented in a horrible situation. This is the reason why many socialists were alarmed and decided to ban the said literature. As it could be seen, the future was presented in a negative utopia. Banned Book Project page 3 A Brief Analysis of the NovelT he time when the novel was written were the years pertaining to the Industrial Revolution. The massive changes that the said era brought to the human society has inspired Huxley to write the novel in a more industrial focused sense of setting. In a futurist fantasy, the idealism of Huxley of a utopian community based upon the development of the present situations in the society towards the future has been clearly stated in the novel. The focus of the theme of the â€Å"Brave New World† is particularly pointed towards the fear of loosing ones identity in a fast-paced system of things.Mainly, this shock of the new society is based upon the personal shock that Huxley experienced the first time he set foot in California. The industrialization of the said community has inspired Huxley to write his novel basing from the said social situation. In an era of people naturally interested in foreseeing the future, Huxley provided the readers with the truth that they did not much like to know. However, it is according to him that if the present situations of those times would continue to progress at a fast pace, the future would much likely turn out to be what his novel suggests.The story started in London. The situation of the world was much likely centralized by a world government that is called â€Å"The World State†. Through the said government, the society is divided into five classes, mainly, the Alpha, Beta, Gamma, Delta and Epsilon. The whole human society is characterized to be continuously happy. However, the said happiness is rigidly ill defined. It is characterized by a trained community in becoming good consumers. Everyone in the society is encouraged to have a social life, being aloof from the society is discouraged, aside form this; sexualBanned Book Project page 4 promiscuity is a social norm. Human production is also encouraged but not in a natural way. On the other hand, the reproduction process happens in a laboratory wherein hybrid childre n are enhanced and reproductions are controlled in a way that the industry could still further support the population. On another part of the story, another society is introduced. It is situated in New Mexico. Most likely, this society depicts the present situation of the human community, whereas there is fashion, arts and science that identifies a person’s happiness.Normal reproduction is also present in the said community. The characters that came from this side of the story considered London’s advancement and happiness to be a soulless situation that is dried up by the progress of industrialization. Why the Novel Was Banned As clearly described on the previous paragraphs, the novel has been highly inclined to picturing a an ideal society when it comes to economic status, however, when it comes to morals and individual being, the said society is indeed a negative community.For this reason, the socialists who were able to know the contents of the said novel feared tha t the society who would be able to read the said literature would be able t have a negative view of the future and would consider sexual promiscuity and other immoral ways of living as a social norm. This may then lead to a social downfall when it comes to morality and individuality. On the contrary, it could be observed that the novel has been a simple exaggeration of the actual situation of the society at present. In a mere measurement of the social situations at present, it could be recognized that there is indeed a possibility byBanned Book Project page 5 which a future society as to that situation which was portrayed in the novel of Huxley. As it could be seen, sexual relations today are even promoted through the media. Pornography and the materials that introduce it to the society are even considered as a norm. All these are manifested by the profit driven world that exists in the society today. In an optimistic way, the publication and the distribution of the book may have wa ken up the society as to how things might turn out to be if they continue to thrive in a profit-focused situation.Personally, the author of this literature analysis sees the banning of the book to be an unnecessary move of the socialists. As the author views the work of Huxley as a wake up call to the human society for them to at least have time to change their ways and be more positively inclined especially when it comes to morals. Conclusion In a positive view, the novel of Huxley may be an exaggeration of the present situation in the society. However, publishing it may have caused many readers to become more aware of the changes that happen in the society and thus shift their profit-driven priorities towards a more morality-focused life.Young children may not understand the context of the novel as a whole; however, making them see the need of social change is a vital part of ensuring a social future inclined to a more morally clean social view. Hence, it could be noted that banni ng the said novel may have been a mistaken move for the socialist groups. BIBLIOGRAPHY Aldous Huxley. (1998). Brave New World. Harper Perennial Modern Classics; Reprint edition BLTC. (2005). BRAVE NEW WORLD ? A Defense Of Paradise-Engineering. http://www. huxley. net/. (December 1, 2006). Shakespeare Homepage. (2005). The Tempest. http://www-tech. mit. edu/Shakespeare/tempest/. (December 1, 2006).

Beyond Bourgeois Gentrification Essay

We’ve all seen those new work-live artist loft spaces in the remodeled industrial complexes next to the new galleries, cafes and office buildings that used to be factories, low-income housing tenements or warehouses. They look chic and modern while still trying to maintain their urban appeal. However, what does gentrification mean in our post-industrial urban society and how should we address its contradictory standing? According to the PBS special Flag Wars: What is Gentrification, it is the â€Å"general term for the arrival of wealthier people in an existing urban district, a related increase in rents and property values, and changes in the district’s character and culture (Grant). In this vein, we can read gentrification from two perspectives. The first would be from the point of view of the newly arrived ‘wealthier people’ who see this process as an investment in urban renewal that brings down crime rates and increases the economic cultural capital of what was once a neglected and impoverished neighborhood. On the other hand, gentrification as seen from the perspective of the original community is thought of as another form of economic and geographic discrimination and exclusion due to the increase in rent and property values as well as the overall cost of living. The issue of urban displacement results in an unbalanced benefit for the already economically advantaged. UNESCO recently published an article concerning this contradiction: â€Å"Building projects become the centre piece of the city’s economy, justified by job creation, taxes, tourism and the building of large cultural complexes† (Smith). What makes this such a divisive issue and halts community building is that much of the new investment comes from the social class that fled to the suburbs during the white-flight era of urbanization. After fleeing to the suburbs due to a discomfort of having to live so close to other racial and ethnic populations, there is now a distrust of the new inhabitants by the pre-existing urban population who are being forced out of their own neighborhoods. So we must ask ourselves how we can overcome this contradictory social movement in a way that will be mutually beneficial to all involved parties. The best way to accomplish this would be to invite community dialogue in an effort to address all sides of the issue. An interesting study put out by the Urban Institute echoes this sentiment. They emphasize the need for â€Å"strategies used by nonprofit organizations, for-profit developers, and city agencies to ensure low- to-moderate-income residents can live in revitalizing and gentrifying neighborhoods† (Levy). This is essential in order make sure that all voices can be heard so that more than just money talks. If this can be done, urban renewal can be embraced and cultural diversity can flourish in a vibrant new community based on shared principles and the exchange of different ideas. We must abandon the notion that gentrification is either positive or negative, as many people have argued in the past. Gentrification is a social process that affects us all differently depending on our own cultural context. That being the case, let us open the discussion to the public at large so that everyone has an equal say in how their community will develop. Urban transformation is a constant presence that we need to shape into a vision of the future that we would all like to live in. References Grant, Benjamin. (2003). What is Gentrification?. PBS Flag Wars. Retrieved November 30, 2008, from http://www. pbs. org/pov/pov2003/flagwars/special Levy, Diane, & Comey, Jennifer, & Padilla, Sandra. (2006). In the Face of Gentrification. Urban Institute. Retrieved November 30, 2008, from http://www. urban. org/publications/411294. html Smith, Neil. (2007). From Gentrification to Forced Eviction – how should economic competitiveness be reconciled with social sustainability in historical districts?. United Nations Educational, Scientific, and Cultural Organization. Retrieved November 30, 2008, from http://portal. unesco. org/shs/en/ev. php

ON WHAT GROUNDS DOES ARISTOTLE CLAIM THAT POLITICS MAKES US TRULY Essay

ON WHAT GROUNDS DOES ARISTOTLE CLAIM THAT POLITICS MAKES US TRULY HAPPY' - Essay Example Hence according to Aristotle happiness consists of a certain way of life, not of certain dispositions. Every activity has a ultimate cause, the good at which it aspires, and Aristotle argues that since there cannot be an never-ending regress of merely extrinsic goods, there must be a highest good at which all individual activity ultimately aims. (Nic. Ethics I 2) This ultimate aim of human life could be called happiness or eudaimonia. While happiness is possibly the best English word to translate eudaimonia, the term eudaimonia also carries implications of success, fulfillment, and prosperity. A person who is eudaimon is not simply enjoying life, but is enjoying life by living successfully Aristotle describes the happy life anticipated for man by nature as one lived in harmony with virtue. By virtues, Aristotle meant the act of achieving balance and moderation. According to Aristotle, The good for human beings, must essentially involve the entire proper function of human life as a whole, and this must be an activity of the soul that expresses authentic virtue or excellence. (Nic. Ethics I 7) Thus, human beings should aspire at a life in full compliance with their rational temperament; for this, the fulfillment of desires and the acquisition of material goods are less significant than the attainment of virtue. A happy person will reveal a personality suitably balanced between reasons and desires, with temperance characterizing all. True happiness or eudaimonia can therefore be achieved only through the fostering of the virtues that make a human life whole. Aristotle is famous for his proclamation that "man is by nature a political animal.† By politics he refers to the communal nature of man. Aristotle does not view politics as a separate science from moral values, but as the successor, and almost a verification of it. Aristotle envisioned politics as an organism, a collection of parts that cannot exist without the other. He describes the

America Is Not Over Thesis Example | Topics and Well Written Essays - 2000 words

America Is Not Over - Thesis Example In spite of the apparent benefits of the globalized world, some critics reject opportunities and strengths of globalization. Thesis The viewpoint that "America Is Over' is invented by American enemies and direct global competitors interested in fast decline and breakdown of the super nation; America is not over as it has excellent human capital, strong political and economic system able to resist global economic crisis and inside threats. America is not over as it is follows unique national and international policies which help it to remain profitable and support its citizens, both economically and politically. Positive effects of current economic situation include free trade and integrated economic relations, low barriers to trade and cultural communication, political unity and easy travel, technology transfer and labor turnover. Governments take measures to make their economies more or less attractive to global investors. In addition, nation-states have retained control over education, infrastructure, and, most importantly, population movements. Indeed, immigration control, together with population registration and monitoring, has often been cited as the most notable exception to the general trend towards global integration. Although only 2% of the world's population live outside their country of origin, immigration control has become a central issue in most advanced nations. "It can respect its friends and probe i ts enemies before it tries to shock and awe them. It can rediscover the commonwealth beyond the frenzied individualism that took down Wall Street" (Cohen 2009). Some critics suppose that the events of September 11, 2001 ruined the national identity and self-identification. The series of drastic national security measures that were implemented worldwide as a response to the terrorist attacks of 9/11 reflect political dynamics that run counter to the hyperglobalizers' predictions of a borderless world. Some civil rights advocates even fear that the enormous resurgence of patriotism around the world might enable states to re-impose restrictions on the freedom of movement and assembly. At the same time, the activities of global terrorist networks have revealed the inadequacy of conventional national security structures based on the modern nation-state system, thus forcing national governments to engage in new forms of international cooperation. "Confronted with an act of war on American soil, our old assumptions about conflict between nation-states fell away. Civilization itself, and the international system, had come under attack by a ruthless and radical Islamist enemy" ("The Meaning of 9/11" 2007). In America, economic forms of interdependence are set into motion by political decisions, but these decisions are nonetheless made in particular economic contexts. The economic and political aspects of globalization are profoundly interconnected. There is no question that recent economic developments such as trade liberalization and deregulation have significantly constrained the set of political options open to states, particularly in the

Business Essay Example | Topics and Well Written Essays - 500 words - 28

Business - Essay Example Jarvik acknowledges that he has considerable experience with heart disease (Owens, 2008). This removes liability from Pfizer and also supports his credentials to promote Lipitor without much concern over ethical judgment consequences from society and regulatory entities. More careful selection of appropriate celebrity endorsements would be one method of improving advertising approach. Seeking celebrities that actually have used Lipitor are more in-line with regulatory framework guidance for advertisers to avoid consumer perceptions of deception. Additionally, Pfizer could reposition Lipitor under a product benefits focus, using chemists and developers as appropriate endorsers to describe product quality as well as the credentials of research and development teams. Puffer is merely an exaggeration in an attempt to position or differentiate a product by embellishing product benefits. Deception, however, would occur when a product makes claims it cannot achieve, such as promising cures to illnesses from a vitamin marketer that are not supported by research or actual human consumption. Consumers can also contact the Federal Trade Commission to investigate allegations of blatant deception allowing for expert scrutiny and inquiry. One well-known marketing campaign that has used puffery is Folgers Coffee. The promotional phrase, â€Å"The best part of waking up is Folgers in your cup† is simply positioning and/or differentiation tactics utilizing puffery (Boone & Kurtz, 2007). This form of puffery is designed to send the perception to consumers that the product benefits of Folgers, or psychological benefits, can be achieved through consumption. United Egg Producers, a trade group that represents the interest of many egg manufacturers, utilized deceptive packaging strategies to gain consumer interest. The phrase â€Å"Animal Care Certified† was used as a logo on many egg cartons to express United Egg Producer’s focus on

Preaching from the Old Testament Essay Example | Topics and Well Written Essays - 2500 words

Preaching from the Old Testament - Essay Example The preacher may have the ability to sermonize putting the thoughts down neatly on paper; yet the preacher may not be able to forcefully and powerfully deliver them to the listener's heart. The whole humankind must preach under the anointing of the Holy Spirit for the sermon to live. When a sermon really lives, the listening audience will crave for more of the same. The answer to many of the problems concerning empty church buildings could be conquered in the pulpit, even before the preacher enters it to preach. For this to happen, the preacher must take preaching seriously. In this paper, we would be discussing on the values, if any, of preaching the difficult passages of the Old Testament to a Congregation. We would be discussing on the Hermeneutics and Homiletics of preaching along with Old Testament Exegesis in the preaching of the Old Testament. Young preachers are often told, 'You must preach Christ from the Old Testament.' But for example, having just finished preaching on Psalm 121, and realizing that we have said little or nothing about Jesus, we may be in great agitation, and search desperately for a magic formula which will help us to preach Christ from the Old Testament. ... passage shows why Jesus is needed; or (3) the passage speaks about something that reminds us of Jesus; or (4) the passage speaks about something that could not be accomplished without Jesus; or (5) the passage shows us an individual/group unlike Jesus. The point here is not to comment on whether these five ways are helpful or not so much as the inherent danger in the approach. It is likely to produce preaching that is wooden and insensitive to the rich contours of biblical theology. Its artificiality would lie in our going through the motions of exegeting and expounding the Old Testament and then, remembering the formula, tidying our notes in order to align them with it. The net result over an extended period of time might be akin to that produced by children's sermons in which the intelligent child soon recognizes that the answer to the minister's questions will always be one of: 1. God; 2. Jesus; 3. Sin; 4. Bible; 5. Be Good. Of course we need to work with general principles as we develop as preachers; but it is a far greater desideratum that we develop an instinctive mindset and, corresponding to that, such a passion for Jesus Christ himself, that we will find our way to him in a natural and realistic way rather than a merely formulaic way. This is a much bigger issue than how we preach Christ from the Old Testament, for at least two reasons. First, because many sermons from the Gospels - where the focus is explicitly on the person of Jesus - never mind from the Old Testament is far from Christ-centred. How is this possible The preacher has looked into the text principally to find himself and his congregation, not to find Christ. The sermon is consequently about 'people in the Gospels' rather than about Jesus Christ who is the gospel. The real question the

Why there may be greater potential for FDI activity in China rather Essay

Why there may be greater potential for FDI activity in China rather than India - Essay Example theories therefore inform that FDIs may be attracted to India as a result of its relatively lower labour costs, lower political risks and its closer proximity to developed OECD states. China on the other hand, may appeal to FDIs as a result of its large consumer market and its more impressive trade with developed OECD countries.3 This paper conducts a comparative analysis of FDI appeal in India and China with a view to demonstrating that there may be greater potential for FDI activity in China rather than India. In order to demonstrate the greater potential for FDI activity in China, this paper analyses TNC theories and the determinants of FDI inflows and outflows and examines these determinants in the context of India and China’s economy. This paper is therefore divided into three parts. The first part of this paper provides an analysis of TNC theories and the determinants of FDIs. The second part of this paper examines India’s economy and the final part of this paper examines China’s economy. Since the 1960s several theories of TNC have emerged helping to explain the factors that weigh in favour of or against TNCs investing abroad.4 Traditional neoclassical theory usually represented by eclectic or OLI theories (ownership, localization and internalization advantages) are typically used to explain and predict the â€Å"determinants of FDI†.5 The eclectic theory arose out of J. Markusen’s reconceptualization of John Dunning’s neoclassical theory of investment and trade. Dunning’s neoclassical theory takes the position that FDIs are selected by TNCs as a result of a â€Å"combinations of transport costs, factor endowments and country size.†6 Eclectic theory explains why a company would elect FDI as opposed to producing locally and exporting locally produced goods abroad and where the TNC would most likely direct its FDI. In this regard, Dunning’s eclectic theory identifies the â€Å"why, where and when/how decisions in terms of ownership,

Portfolio Management (Masraf Al-rayyan) Essay Example | Topics and Well Written Essays - 1000 words

Portfolio Management (Masraf Al-rayyan) - Essay Example There is another section called wholesale banking still offered by the bank. This section offers advisory services. It also offers financing products. They offer trade finance which is meant to meet the requirements of small enterprises. (Writers 27) This bank was offered a license to carry brokerage services in the year 2011. This license came from the Qatar Financial Markets in Doha. The Qatar Financial Market was founded in 2011 by the Masraf Al Rayan bank. It was pronounced as a fully independent body in the same year. Its paid up capital was 50 million QAR. The Masraf Al Rayan is a fast growing bank. By 2013 it had 11 branches all over Qatar and a total of 52 cash points or Automated Teller Machines. (Writers 29) Masraf Al Rayan has its mission and vision. The vision states, â€Å"It is to be a leading and innovative international Islamic financial institution, specialized in providing Sharia compliant products and services†. The bank is owned mostly by the public as they have more shares holding since they have a 55% subscription in total. The rest of the 45% has been contributed by the founders of the bank (Times 78). The share capital is QAR 7,500,000,000. This amount is divided into shares. The shares are 750,000,000 in cash with a nominal value of QAR10 per share. (Writers 30) There are no big differences in the current ratio and Quick Ratio as seen in the figures. This shows that the accounts are stable. The highest ratio is in 2010 and lowest in 2009 at 0.9% and 0.33% respectively (Writers 27). According to the figures the bank is doing well. When the bank liquidates the assets they use the ratio to calculate amount of money for each stakeholder. It keeps on increasing from 2009 t0 2013 (Times 80). This ratio gives the financial stability of the company by giving the money left after comparing revenues to goods sold. The ratio is highest in 2013 at 15.5% and lowest in 2010 at 12.6% as seen in the table. (Writers 26) Stock

HEALTH PROGRAM EVALUATION (Impact Evaluation and Accountability SLP 4) Research Paper

HEALTH PROGRAM EVALUATION (Impact Evaluation and Accountability SLP 4) - Research Paper Example Measureable outcomes benefit the executers of a project in that they provide a foundation for evaluating the objectives sought out in the first place versus the reality and true picture of the impact on the ground (Dreher. M et al 2006). For this case, measurable outcomes could encompass both the desired and the undesired effects of a project. Measurable outcomes could either be quantitative or qualitative. Quantitative outcomes are measured in terms of how many, how much et cetera while qualitative outcomes could be expressed in terms of how well, how reliable, how successful e.t.c. To find the number of children with neuro-developmental and related disabilitiesthat have been involved in court cases and in the process find the percentage of them that have been handled and concluded and those that are still pending in court. The percentage of the cases that have been concluded out of the total would provide the basis for knowing how fast and effective the justice system is in dealing with cases affecting such children. Another measurable outcome arising out of the objectives is the extent to which literature around children with neuro-development disabilities has been researched. How well researched is the information that is in the public domain and could there be cases of poorly researched material in the public domain. In this case what could be the percentage of the material? The third important factor to express as a measurable outcome is to identify how many members of the LEND group are knowledgeable in matters to do with children with neuro development disabilities. Again in this case one has to understand the highest level of knowledge that is present within the group and to what extent is this knowledge benefiting the group. Where applicable how many people should be trained in particular field by a given time. The last measurable outcome as relates to the objectives identified above is to know the extent of

Slavery Before the Trans-Atlantic Slave Trade Essay Example for Free

Slavery Before the Trans-Atlantic Slave Trade Essay What is the difference between slavery prior to the 14th century with that of slavery after the 15th century? Slavery existed long before the original slaves came to America. In fact, slavery prior to the 14th century differed greatly from slavery after the 15th century. Slavery was essential to many economic and social structures. For example, ancient Greece and Rome had many slaves. They differed from the form of slavery after the 15th century, though, due to the background of their slaves. Slavery was not necessarily racial or ethnic in origin prior to 15th century slavery. It was often captured enemies of war from many different places. However, when the Trans-Atlantic trade began, the majority of the slaves were African. Another difference is that the Africans were treated as objects, whereas prior to the 14th century, they were not legally the same as objects. Another difference is the jobs that they occupied. For example, the majority of the Athenian slaves were domestic servants, but the majority of African Americans had brutal and tedious jobs such working in fields all day. Slaves were also used to enforce religions, such as Islam. The Ottoman Empire forcibly converted approximately one million non-Muslims. However, the main purpose of Africans in the Americas was primarily as a work force. A significant difference was that of the Aztec slavery. For them, slavery was not considered hereditary. Therefore, a slave’s child was free. After the 15th century, a slave’s child was still considered a slave: it was hereditary. Slave trade was different before the Trans-Atlantic Slave Trade began.

The relationship between white men and black men in the USA during the 1930s Essay Example for Free

The relationship between white men and black men in the USA during the 1930s Essay This essay is about the novel Of Mice And Men and how it shows the relationship between white men and black men in the USA during the 1930s. The novel is set California and shows the life of itinerant workers and also give a great imagine of how Black men were treated. The novel Of mice and men by John Steinbeck creates a great picture of what black people were thought of, treated like and the general standard of how they lived back in USA, during the 1930s. The first time we see any of this, is at the start of the second chapter when the one and only black character in Steinbecks book is revealed. The one and only black character in this novel is named Crooks, and throughout the whole of the novel we are never sure if this his real name or a nickname; but we guess that it is a nickname as he also has a crooked back which causes him to be constantly lent over. Got a crooked back where a horse kick him. Crookss bad back could be just a coincidence and the only black man in the novel may have a crooked back for no apparent reason, but it also may be for a particular reason? By making Crooks have a crooked back which makes him continuously lent over and lower than the rest could be to show the way black people always had to look up at any white man and that they were at a very much lower social place then white men. But it could also be there to illustrate the heavy burden of white prejudice that black men had to cope with, I believe that he has a crooked back for a mix of both reasons. We also discover that even the nickname Crooks is not used regularly and that he is frequently being called either stable buck or nigger, this shows us that verbal racism is not frowned upon and is very often used in normal conversations between itinerant workers right the way through the novel. This is clearly shown when Candy is remembering a fight between Crooks and Smitty for George, The guys wouldnt let him use his feet, so the nigger got him. This use of offensive words by near enough everyone sometime throughout the novel, shows the utter disrespect and cruelness that white men had and showed towards black men during the 1930s. I think that the way that black men and women were talked by the white people to during the 1930s in the USA was pointless and if that the white men were to have put aside their grievances towards the black men and most probably also the other way around to, them both black and white men would of had a easier life. The novel also creates a crucial picture of what black men had to face other than verbal abuse from white men; a situation that accurs towards the start of the book that shows what black men had to endure is when we find out from Candy about the fight which Crooks had with Smitty. We learn that Crooks was invited into the bunk house one night around Christmas time and that that night Smitty went for him, the novel also doesnt give or imply an reason for this behaviour, except the obvious; because Crooks was black. They let the nigger come in that night. Little Skinner name of Smitty took after the nigger. Done pretty good, too. The way that Smitty treated Crooks that night shows how much fear and fright that white people gave towards the black people, and a lot of which was for no reason, just imagine if Crooks had done some thing to offend Smitty? Another time when we see that Crooks is the person who everyone takes out their frustration and anger on is when, we find out that the boss took out his anger on him when Lennie and George did turn up when they were supposed to, He sure was burned when you wasnt here this morning. Come right in when we was eatin breakfast and says, where the hell the new men? An he give the stable buck hell, too. This quote again shows that he is pick on by the white men. The first glimmer of hope that we get which may show that white men may of had some respect for black men is also again when Smitty picks a fight with crooks, and the other workers say to Smitty that because Crooks has a bad back he can not use his feet. The guys wouldnt let him use his feet, so the nigger got him. This act by the other workers may have shown that they respected Crooks enough to make it a fairer fight but, I feel that the only reason why the other workers said that Smitty couldnt use his feet were to make it a long, better fight. We also find out in this part of the chapter that Smitty was alleged to have said, He woulda killed the nigger. This shows that he extremely dislikes black men and wouldnt just stop at giving them a kick in but wanted to kill him. This maltreatment by the white men has a pretty obvious and inescapable effect on Crooks, as all of the way through the book Crooks keeps to himself and doesnt interact with many of the other itinerant worker unless totally necessary. Although the novel also gives the impression that Crooks likes his privacy and isolation, Crooks was a proud aloof, man. He kept his distance and demanded that others kept theirs. I think that this is just a layer of protection that he is putting on because he has be hurt by the white men and is scared of them, what they will do to him and also so he cant be hurt by the white men again. This point is shown best when the only white character in the book that freely goes into Crooks room and speaks to him, and he still has a large guard up and tries his hardest to make Lennie who was the white man leave the room. You aint wanted in my room. And again when Crooks says Well, go see your pup, then. Dont come into a place where you aint wanted. These quotes clearly show that Crooks doesnt want Lennie in the room, but this is only because of what has happened to him in the past and because of that he feels he cannot trust white men. I think this is wrong as it is noticeable that crooks wants to speak to Lennie but is to scared to, due to what the other white men have done to him in the past. This shouldnt be happening and if crooks wants to speak to Lennie he should be able to do it with out feeling scared. The novel also tells us that he is always left out and alone, and this is holey because of the white men disliking him. A quote that shows us how he is isolated, left out and disrespected Crooks is by the group is, when he is speaking to Lennie in his room and he says, I aint wanted in the bunk house, another quote which also sows this point is again when he is speaking to Lennie and he says, Cause Im black. They play cards in there, but I cant because Im black. They say I stink. This shows again that in the 1930s black men where on top of most peoples most hated lists and were treat badly by white men. A different way that the novel reveals to shows how black men where treated badly and with a lower status than the white men, is at the start of chapter four when John Steinbeck describes the room that crooks live in, Crooks the Negro stable buck, had his bunk in the harness room; a little shed that leaned of the wall of the barn. On one side of the little room there was a square four-paned window, and on the other, a narrow plank door leading into the barn. Crooks bunk was a long box filled with straw on which his blankets were flung. The reason why crooks lives alone in a small animal worthy bunkhouse was because the other white workers didnt want to share with him. The Description of the room also shows that he is not only made to sleep in a small room but also that his bed is merely a box filled will straw, this is more like what a animal should be sleeping on. As the description of his room become more in-depth we find out that the walls of his room was plastered in things like broken hames, knifes, needles and loads more and we also learn that he can read and has a selection of books above his bed. On the wall by the window there were pegs on which hung broken harness in process of being mended; strips of new leather; and under the window itself a little bench for leather-working tools, curves knifes and needles and balls of linen thread, and a small hand riveter. On pegs were also pieces of harness, a slit collar with the horsehair stuffing sticking out, a broken hame, and a trace chain with its leather covering split. It goes on to say about his books, And he had books, too. All of these things up on his wall show that he was a very skilled man and is very handy and is probably why he was hired, the fact that he is a blacksmith shows that he can mend and create saddles, create horseshoes and do everything a blacksmith can do. But all the other things on his walls; like the needles and threads show that he has many other talents and skills. But maybe the biggest detail, which this description shows us, is that he can read and this is something that many of the other workers probably couldnt. I think that the range of skills that Crooks possesses is not totally why the other white men treat him bad and leave him out, but these talents could make the other white men feel small and make them jealous and this could be a reason for not liking Crooks. The one of few times the novel shows Crooks getting treated with any respect from the white men, is when he goes to see slim at his bunk house because he was doing a job for him. The door opened quietly and the stable buck put in his head. Slim took his eyes from old candy. Huh? Oh! Hello, Crooks whats the matter? This is the first time in the book that Crooks is spoken to decently and with respect, this was a big surprise as it was the first time Crooks was spoken let alone nicely. Although Crooks has been disrespected enough to hate all white men he showed the respect that he got from slim back and calls him Mr Slim. The quote also helps to show us how Crooks keeps a watchful eye of where he goes and we can see that he want to stay out of the white mens way. We see when he goes to see Slim and he only pops his head around the door. John Steinbeck also gave a description of Crooks in this quote, a lean negro head, lined with pain, the eye patient this description portrays a black man that had suffered the pain and agony of racism. Another time, which Crooks is treated with even the slightest respect, is when he is speaking to Lennie. This is best shown when Lennie first enters Crookss room and makes a gesture towards Crooks. Lennie smiled helplessly in an attempt to make friends. Although in away Lennie is still a kid and therefore doesnt understand why Crooks is treated badly by the others, he is still white and Crooks automatically thinks that white people dont want to speak to him and he instinctively put up a front, and replies You got no right to come in my room. But under this front Crooks wants to speak and once he realises that Lennie in genuine they have a respectful conversation. From the novel we also find out that crooks had once played with other kids who were white, we find this out when Crooks is speaking to Lennie in his room. The white kid come to play at our place, an sometimes I went to play with them, and some of them was pretty nice. My ol man didnt like that. I never knew why till long later why he didnt like that. But I know now. This quote shows that kids either had very different views on other black people than adults or had no views at all. The quote also illustrates that the other kids treated him no different than they would another white kid and explains to us how his Dad didnt like him playing with the white kids, this was probably since he knew the pain and hurt than black men went through because of white men and knew that it would happen to his son when the white kids get older and learn to hate black people. The way that the kids show no shame when playing with each other shows that white and black men can mix and in a way the kids show up the adults by acting more mature. From the novel I can see clearly that racism is taught by society and realise that the white men dont hate black men because of personal grievances but because they have been taught to hate them.

Study On Awareness Of Internet Banking

Study On Awareness Of Internet Banking Internet banking allows customers of a financial institution to conduct financial transactions on a secure website operated by the institution, which can be a retail or virtual bank, credit union or building society .It may include of any transactions related to online usage. To access a financial institutions online banking facility, a customer having personal Internet access must register with the institution for the service, and set up some password for customer verification. The password for online banking is normally not the same as for telephone banking. Financial institutions now routinely allocate customer numbers whether or not customers intend to access their online banking facility. Customer numbers are normally not the same as account numbers, because a number of accounts can be linked to the one customer number. The customer will link to the customer number any of those accounts which the customer controls, which may be cheque , savings, loan, credit card and other accou nts. To access online banking, the customer would go to the financial institutions website, and enter the online banking facility using the customer number and password. Some financial institutions have set up additional security steps for access, but there is no consistency to the approach adopted. Internet banking (or E-banking) means any user with a personal computer and a browser can get connected to his bank -s website to perform any of the virtual banking functions. In internet banking system the bank has a centralized database that is web-enabled. All the services that the bank has permitted on the internet are displayed in menu. Any service can be selected and further interaction is dictated by the nature of service. The traditional branch model of bank is now giving place to an alternative delivery channels with ATM network. Once the branch offices of bank are interconnected through terrestrial or satellite links, there would be no physical identity for any branch. It would a borderless entity permitting anytime, anywhere and anyhow banking. The network which connects the various locations and gives connectivity to the central office within the organization is called intranet. These networks are limited to organizations for which they are set up. SWIFT is a live example of intranet application. FUNCTIONS OF INTERNET BANKING 1. Pay a bill. 2. Schedule payments in advance. 3. Transfer funds. 4. Manage all your accounts in one place. 5. View images of your checks online. 6. Apply for a loan or credit card. 7. Purchase and manage CD accounts. 8. Order travelers checks. 9 Order a cheque book. 10 View up-to-the-minute account statements and balance. 11 Track your payment history. 12 Change contact details. Internet banking allows customers to perform a wide range of banking transactions electronically via the banks Web site. When first introduced, Internet banking was used mainly as an information presentation medium in which banks marketed their products and services on their Web sites.With the development of asynchronous technologies and secured electronic transaction technologies, however, more banks have come forward to use Internet banking both as a transactional as well as an informational medium. Internet banking can perform following banking transactions: Writing checks Paying bills Transferring funds Printing statements Inquiring about account balance The popular services covered under E-banking are :- 1. Automated Teller Machines 2. Credit Cards 3. Debit Cards 4. Smart Cards 5. Electronic Funds Transfer 6. Cheque Payment System 7. Mobile Banking Internet banking in india The Reserve Bank of India constituted a working group on E- Banking. The group divided the internet banking products in India into following 3 levels of access : Information Only System: General Information like interest rates, branch location, bank products and their features, loan and deposit calculations are provided in the banks website. There exist facilities for downloading various types of application forms. The communication is normally done through e-mail. There is no interaction between the customer and banks application system. No identification of the customer is done. In this system, there is no possibility of any unauthorized person getting into production systems of the bank through internet. Electronic Information Transfer System: The system provides customer- specific information in the form of account balances, transaction details, and statement of accounts. The information is still largely of the read only format. Identification and authentication of the customer is through password. The information is fetched from the banks application system either in batch mode or off-line. The application systems cannot directly access through the internet. Fully Electronic Transactional System: This system allows bi-directional capabilities. Transactions can be submitted by the customer for online update. This system requires high degree of security and control. In this environment, web server and application systems are linked over secure infrastructure. It comprises technology covering computerization, networking and security, inter-bank payment gateway and legal infrastructure. Benefits of E-Banking The operating cost per unit services is lower for the banks. It offers convenience to customers as they are not required to go to the banks premises. There is very low incidence of errors. The customer can obtain funds at any time from ATM machines. The credit cards and debit cards enables the Customers to obtain discounts from retail outlets. The customer can easily transfer the funds from one place to another place electronically The following services can be availed through E-Banking: Bill payment service You can facilitate payment of electricity and telephone bills, mobile phone, credit card and insurance premium bills as each bank has tie-ups with various utility companies, service providers and insurance companies, across the country. To pay your bills, all you need to do is complete a simple one-time registration for each biller. The bank does not charge customers for online bill payment. Fund transfer You can transfer any amount from one account to another of the same or any another bank. Customers can send money anywhere in India. Once you login to your account, you need to mention the payeess account number, his bank and the branch. The transfer will take place in a day or so, whereas in a traditional method, it takes about three working days. Credit card customers With Internet banking, customers can not only pay their credit card bills online but also get a loan on their cards. If you lose your credit card, you can report lost card online. Railway pass This is something that would interest all the aam janta. Indian Railways has tied up with ICICI bank and you can now make your railway pass for local trains online. The pass will be delivered to you at your doorstep. But the facility is limited to Mumbai, Thane, Nashik, Surat and Pune. Investing through Internet banking You can now open an FD online through funds transfer.Now investors with interlinked demat account and bank account can easily trade in the stock market and the amount will be automatically debited from their respective bank accounts and the shares will be credited in their demat account. Moreover, some banks even give you the facility to purchase mutual funds directly from the online banking system. Recharging your prepaid phone Now just top-up your prepaid mobile cards by logging in to Internet banking. By just selecting your operators name, entering your mobile number and the amount for recharge, your phone is again back in action within few minutes. Shopping With a range of all kind of products, you can shop online and the payment is also made conveniently through your account. You can also buy railway and air tickets through Internet banking. Security Precautions The security precautions used in internet banking are: Buy good antivirus, It is very important to protect against viruses. Such antivirus is Quick heal, Kasper sky, Net Protector etc. Scan Your Computer Daily with antivirus to ensure your system is safe. Enable Firewall for better protection. Avoid access net banking from cyber cafe or any other PCs having virus. With in periodical intervals, change your net banking password. There is Last log-in Date in your net banking account. Check it daily. Use Latest version of Browser like Mozilla Firefox 3.1 and above,IE 7.0 and above,Opera 9.5 and above,Safari 3.5 and above, Google chrome,etc. Use Newer Operating System. Do Not Disclose your Password to anyone. Before log-in into your account check the website URL having https:// . it means it is secured site. Do not click on any link showing Update Your Password . Ensure that the logged in session is properly signed out. CHAPTER 2 Review of Literature Introduction and development of e-banking especially began in 1990s (Pikkarainen et al.2004, p.224) A research made in U.S in year 1999 stated that there have been huge increases in the use of e-banking in America. Examining the development of online banking in the world, one can say that the European countries are still the leader of the use of newest banking technologies and online banking (Pyun et al, 2002,p.73). According to a study, less than 15 percent of banks with transactional websites will realize profits directly attributable to those sites (Courchanne et al,2002, p.354). According to Zeithaml et al. (2008), consumer perception plays a vital role particularly in pre-purchase decision making of services with high credence attributes as their pre-purchase evaluation is difficult. Althoughinternet banking provides recognized benefits for customers over the traditional banking system, however, thecustomers adoption of internet banking depends upon the pre-purchase perception of its proposed benefits insteadof the potential benefits it can actually provide, due to its high credence nature (Eriksson et al, 2005). Underlying customer perceptions, satisfaction and other behavioral constructs have, therefore, become research-worthy subjects for the researchers and practitioners in this field of study, however, customer perception has been given an escalating importance in the empirical studies due to its significant role in service evaluation (International Business Economics Research Journal April 2011) The vast majority of the banks that avoided Internet banking in the beginning did so because they simply did not see the benefits of using it. Polatoglu Kin (2001) state that the average internet banking transaction costs the institution only one twentieth of teller transaction. On the importance of trainability, Rogers (1983) and Agarwal and Prasad (1998) stated that potential adopters of new technology, who are allowed to experiment with it, would feel comfortable with it and thus be more likely to adopt it. According to Tan and Teo (2000) if customers are given the chance to try the innovation, it will minimize certain fears, especially when customers found that mistakes could be rectified and thus providing a predictable situation. A more rapid diffusion occurs when consumers can have low-cost or low-risk trial of the service. Internet banking services are free.(www.arraydev.com) An American study conducted last year by Booz-Allen projects that by the year 2000, 16 million US households will be using Internet banking. While these numbers do not appear to be significant as compared to the total population, each Internet user is projected to be 50-250% more profitable than the average banking customer. It is expected that these Internet customers will be some of the banking systems most profitable customers representing close to 30% of all retail banking profits. The study projects that by 1999, 1,500 banks will have Internet Web sites and at least 500 of these banks will be offering full-fledged Internet banking services.In 2001 Micro banker send detailed questionnaire to the leading vendors of internet banking software27 companies responded with information on thirty programs the aggregate outcome of the outcome was that almost all the companies have developed functions for internet banking and have inbuilt feature to aid with one to one marketing on the web. The vast majority of the banks that avoided Internet banking in the beginning did so because they simply did not see the benefits of using it. Polatoglu Kin (2001) state that the average internet banking transaction costs the institution only one twentieth of teller transaction.( www.pewinternet.org/Reports/2006/OnlineBanking-2006.aspx) On the importance of trainability, Rogers (1983) and Agarwal and Prasad (1998) stated that potential adopters of new technology, who are allowed to experiment with it, would feel comfortable with it and thus be more likely to adopt it. According to Tan and Teo (2000) if customers are given the chance to try the innovation, it will minimize certain fears, especially when customers found that mistakes could be rectified and thus providing a predictable situation. A more rapid diffusion occurs when consumers can have low-cost or low-risk trial of the service. Internet banking services are free. The cost and risk to trial are relatively low especially when Internet access is available from work.The concept of electronic banking has been defined in many ways (e.g. Daniel, 1999). According to Karjaluoto (2002) electronic banking is a construct that consists of several distribution channels. Daniel (1999) defines electronic banking as the delivery of banks information and services by banks to customers via different delivery platforms that can be used with different terminal devices such as a personal computer and a mobile phone with browser or desktop software, telephone or digital television. Electronic banking also commonly known as internet banking or e-banking. Internet Banking, defined as the delivery of banking services through the open-access computer network (the internet) directly to customers home or private address. (Lau, 1997) has experienced phenomenal growth in recent years. In 2006, Pew Internet and American Life Project reported that nearly half of internet users in the United States 63 million adults bank online (Fox and Beier, 2006). In many ways, e-banking is not unlike traditional payment, inquiry, and information processing system, differing only in that it utilizes a different delivery channel. Any decision to adopt e-banking is normally influenced by a number of factors. Liao et al. (2008) stress that the success in Internet banking will be a chieved with tailored financial products and services that fulfill customer wants, preferences and quality expectations. Mattila (2001) concedes that customer satisfaction is a key to success in Internet banking and banks will use different media to customize products and services to fit customers specific needs in the future(.(Journal of internet banking and commerce) Since personal and financial information can be intercepted and used for fraudulent purposes, online investing involves greater security concerns than conventional trading; users need a sense of security when conducting financial transactions, and it is still one of the major barriers to e-commerce growth (Lee and Turban, 2002). Perceived security was defined as a threat that creates a circumstance, condition, or event with the potential to cause economic hardship to data or network resources in the form of destruction, disclosures, and modification of data, denial of service, and/or fraud, waste and abuse (Kalakota and Whinston, 1997). Security, which involves the use of technical advancements like cryptography, digital signature and certificates aimed at protecting users from risk of fraud, hacking or phishing, has a positive influence on the intention to purchase online (Lian and Lin, 2008). A majority of studies highlight the fact that security is the biggest single concern for customers when faced with the decision to use internet banking. Security has always been an issue, but its scope has changed from mere doubts about the privacy of personal information to worries of financial loss (Sayar and Wolfe, 2007). White and Nteli (2004) find that security is the most important attribute for UK internet banking customers. It is followed by responsiveness of service delivery (speed and timeliness), ease of use, credibility of the bank, and product variety. Akinci et al. (2004) find that the selection of an internet banking service provider is effected by security, reliability and privacy. Security, which involves protecting users from the risk of fraud and financial loss, has been another important issue in safe use of the internet when conducting financial transactions in Saudi Arabia (Sohail and Shaikh, 2007). The banking sector was reluctant to use e-commerce applications as they felt that transactions conducted electronically were open to hackers and viruses, which are beyond their control. As well as convinced that online services are a mixture of customer insecurities, technology investment costs and a lack of market-readiness have all conspired to make e-banking unattractive (Abdulwahed and Yaqoub, 2006). Perceived risk was one of the major factors affecting consumer adoption, as well as customer satisfaction, of online banking services (Polatoglu and Ekin, 2001). Perceived risk usually arises from uncertainty. Howcroft et. al., (2002) the principal characteristics that inhibit online banking adoption are security and privacy. An interview held on web security and showed four screen shots of a browser connecting to a website and asked participants to state if the connection was secure or not secure and to affirm the motivating factor for their appraisal. It was discovered that about 7 2 participants cannot tell if a connection is secure (Friedman et. al., 2002). CHAPTER 3 OBJECTIVE OF STUDY The proposed research study is to be centered around fulfilling the following objectives. To study the level of awareness of internet banking among the customers of Indirapuram Area To find out the ways to improve Awareness To find the customer satisfaction relating to e-banking services Chapter-4 Scope of the study The study attempts to identify the level of awareness among the people of Indirapuram Area , regarding Online banking services provided by Banks. The study also indentifies the attitudes and preferences of consumers. The survey for this purpose was confined to the Indirapuram Area, Ghaziabad Chapter-5 Research Methodology Hypothesis:- H0: null hypothesis: Let us consider that residents of Indirapuram Area are fully aware of internet banking services provided by banks. H1: alternate hypothesis: Let us consider that residents of Indirapuram Area are not fully aware of internet banking services provided by banks. Research Design:- Exploratory Research We first used Exploratory Research. Exploratory research is a type of research conducted for a problem that has not been clearly defined. Exploratory research helps determine the best research design, data collection method and selection of subjects. It should draw definitive conclusions only with extreme caution. Given its fundamental nature, exploratory research often concludes that a perceived problem does not actually exist. The working of the research was started with the questionnaire. In this we have used screening criterion to identify target group of our research. Screening of certain questions has been done. The study went through the perception of the target group about the manual banking also. Opinion about manual banking by the target group helped to measure impact of manual banking transactions. Then, our study was divided into two streams: the customer, who uses Internet banking and who doesnt use it. These parameters helped to correlate the information between both kinds of customers. This also helped to evaluate the current satisfaction level of the customers who were using Internet banking. Then we used Descriptive Research. Descriptive research is used to obtain information concerning the current status of the phenomena to describe what exists with respect to variables or conditions in a situation. The methods involved range from the survey which describes the status quo, the correlation study which investigates the relationship between variables, to developmental studies which seek to determine changes over time. To accurately portrait the characteristics of person of situation or group we used Descriptive Research Design Sample Size and Design:- Target Population- Universe or the whole mass under study will be residents of Indirapuram area. Sample Frame- will be educational qualifications, working and non-working males and females, professionals , students and business class. Sampling Unit- Individuals. Sampling method -Non Probability method under which convenient Sampling method. Sample size will be around 200. Method of Data Collection- Primary data Tools of Data Collection- Questionnaire Period: The primary data is proposed to be collected through various means of communications, i.e. In person, by telephone, e-mail , between 10.01.2013 to 25.01.2013 the period and mode of collecting data shall be reviewed suitably at the appropriate times so as to make it meaningful and closest possible to the objectives set for the research study. Chapter-6 DATA ANALYSIS Questionnaire Name: Occupation : Gender : Contact no: 1) You have a bank account? CATEGORY Answer Yes No 2) You aware of the internet banking facility? If answer to q-2 is No ,move to q 9) CATEGORY Answer Yes No 3) Level Of Awarenes of online banking services provided by Banks? CATEGORY Answer Very Good Good Fair Poor Very Poor 4) Source of awareness : CATEGORY Answer Print Media Electronic Media FamilyFriends Any Other 5) Your awareness of latest banking trends: CATEGORY GOOD FAIR POOR RTGS M-WALLET E-BANKING M-BANKING 6) Since how many years you are availing internet banking facility? CATEGORY Answer Less than 1 year 1 to 3 years 3 to 5 years More than 5 years 7) Type of service mostly you avail? CATEGORY Answer Online shopping Online bill payments Transfer funds online Bank statements Any Other 8) Please rank the following factors based on your experience CATEGORY Rating Convenience Saves times 24 hour access to account Wish to access account without visiting branch Safe and secure Low service charge Easy to maintain transactions 9) Rate your experience in getting internet banking facility from the branch? CATEGORY Rating Excellent Very Good Good Satisfactory Unsatisfactory 10)Reasons you are unaware of Internet Banking ? CATEGORY Answer You are not tech savy Lack of Interest Prefer to have personal human relation Lack of Sources Any Other This survey is being conducted as a part compliance of my degree in MBA (Insurance Banking) from Amity University and is a pre-requisit for award of Degree. The project is for academic purposes and confidentiality will be maintained. FINDINGS In Indirapuram area majority of respondents i.e 88% are aware of internet banking services provided by banks while 12% respondents are not aware of internet banking services Electronic Media is the source of awareness for majority of respondents of Indirapuram Area. The services which are mostly used by customers are printing bank statements and transferring funds online Majority of people are not aware of Internet banking because of Lack of sources or they are not tech savy CHAPTER 7 RECOMMENDATIONS Banks should attract consumer attention to internet banking services through better marketing Bank should make efforts to increase customers awareness about internet banking facilities by conducting training programmes. Banks should conduct various training programmes for employees so that they will get aware with the terms of internet banking and could create awareness amongst the customers. Banks should increase the awareness about various features, advantages and benefits of internet banking, especially its convenience. Bank should make the customers aware about internet banking at the time of building relationship. Banks should extend the technology which is used in internet banking in order to remove the difficulties. CHAPTER 8

Langston Hughes :: essays research papers

â€Å"Doorknobs†   Ã‚  Ã‚  Ã‚  Ã‚  Langston Hughes is considered by many readers to be the most significant black poet of the twentieth century. Except for a few examples, all his poems are about social injustice in America. The somber tone of his writing often reflected his mood. Race relations were present in almost his whole career, following him from his first poem to his last.   Ã‚  Ã‚  Ã‚  Ã‚  The poem â€Å"Doorknobs† was written in 1961 after his subpoena to appear before Senator McCarthy for subversive activities. Although many other poems by Hughes deal with prejudice, race, or politics, â€Å"Doorknobs† deals with life itself. Hughes’ anger over the political attacks are seen on many of his poems. Hughes’ â€Å"Doorknob† describes a child who seems to be afraid of life and afraid of the adults in his life†¦ By the end of the poem this child is now an adult himself who appears to be insecure, and perhaps, afraid of life itself. This man portrays a sad, non-confident, scared life as we can see on the lines 1 to 3. We experience first hand the lack of control, the terrorizing feelings this door holds for this child:   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  The simple silly terror of a doorknob   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  on a door that turns to let in life From lines 4 to 10, we can assume that we are reading of a child who is terrorized of the grownups that live with him; perhaps he is an abused child:   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  on two feet standing,   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  walking, talking,   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  wearing dress or trousers,   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  maybe drunk or maybe sober,   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  maybe smiling, laughing, happy,   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  maybe tangled in the terror   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  of a yesterday past grandpa   Ã‚  Ã‚  Ã‚  Ã‚  Lines 11 to 15 reinforce the terror this child is feeling and carrying with him. It is apparent that the   Ã‚  Ã‚  Ã‚  Ã‚  child is experiencing some kind of abuse, either mental or physical:   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  when the door from out there opened   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  into here where I, antenna,   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  recipient of your coming,   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  received the talking image   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  of the simple silly terror From lines 16-25 Hughes repeats the first stanza of the poem with minor changes to the order of t the words; this perhaps is now when the child is now remembering his past. Another interpretation is that when the child became a grownup instead of being afraid of the adults in his life, he is afraid now of life itself, and death.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  of a door that opens   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  at the turning of a knob

Great Auntie Anne’s House :: essays papers

Great Auntie Anne’s House There are many thoughts and memories that I still retain from my childhood. Many have given me new experiences and taught me lessons that have helped me grow. My great Auntie Anne has provided me with several memories, which I still recall occasionally. What are most difficult to forget are the memories of the times in her home. I have never found a home like hers. The memories I obtained outside of the cottage, in the main entrance, in the old library, and in the secret room are the memories most difficult to forget. The small white cottage sat upon a large green field. My Auntie believed in allowing nature rule. A thick terra cotta wall kept the home safe from the outside world surrounded the cottage. Wild flowers grew around the cottage and grew along the surrounding walls of the wild garden. These gave the impression the cottage grew up from flowers. She did not have trimmed green grass or any type of man made landscape. She allowed the green and white wild flowers to grow where they pleased. The field also had many trees that reached high above and branched widely. I remember climbing those trees with my brother and cousins. A dirt road flowed up through the fields into the small garage. As I walked through the thin dirt path I anxiously awaited the adventures found inside the house. Her home was a magical place where my cousins, my brother, and I could run wild. Auntie, as she preferred to be called, was not a strict disciplinarian, so we were free to do what we wished. She resolved that her niece and nephews must learn to enjoy life as she did. We often visited her white cottage while on vacations. The front door of the house was a large wooden door with black iron strips running across. The handle was also made in the shape of a serpent, which symbolizes wisdom and the Earth spirit. Auntie always opened the door with her smiling wrinkled face greeting us as we walked through. As we entered the house we were led into a main room. It was simple and relaxing. To the right was a large window that overlooked the cobblestone driveway and entrance to the garage. To the left were two sectional floral Victorian couches that connected together in the corner of the room with a small square wooden table.

The Role of Sacred Space in Judeo-Christian Religions Essay -- Religio

The Role of Sacred Space in Judeo-Christian Religions Certain physical locations take on important meanings in the world’s religions. Religions consider various geographic elements such as different cities, regions, mountains, and rivers to be sacred. For example, Hindus travel to the Ganges River to cleanse themselves from their sins (Momen 157). One of the requirements of all Muslims is that they make a pilgrimage to the holy city of Mecca (Eastman 398). Judeo-Christian religions also have certain places that are held sacred to their followers. The concept of sacred space is important to Judeo-Christian religions, because it helps to explain the questions of existence. Sacred space provides something tangible to represent religions while reducing the obstacles that prevent religious people from having religious experiences. Judeo-Christian religions have extensive histories in which the concept of sacred space has been instrumental to their developments. Today, sacred space remains important in separating these religion s from the rest of the world. As seen in historical stories and reflected through the symbolism of religious architecture as well as in nature, sacred space is an important aspect of Judeo-Christian religions. One reason that believers of Judeo-Christian religions find certain locations to be important is that God has declared that certain places should be considered sacred. In the Book of Exodus, the Lord speaks to Moses on the mountain of Horeb, saying â€Å"Remove the sandals from your feet, for the place where you stand is holy ground† (Exo. 3.5 NAB). In the Book of Genesis, God sends Abraham to the land of Moriah. â€Å"When they came to the place of which God had told him, Abraham built an altar t... ...stance religions from each other by fostering a feeling of superiority among some religions and inferiority among others. Judeo-Christian religions rely on sacred space to do these things for believers. Works Cited Barbour, Ian G. Religion and Science: Historical and Contemporary Issues. San Francisco: HarperCollins, 1997. Eastman, Roger. The Ways of Religion: An Introduction to the Major Traditions. New York: Oxford University Press, 1999. Eliade, Mircea. The Sacred and the Profane: The Nature of Religion. San Diego: Harcourt, Inc., 1987. Holy Bible, New American Bible (Iowa Falls, Iowa, 1986) Johnson, Kevin Orlin. Why Do Catholics Do That?: A Guide to the Teachings and Practices of the Catholic Church. New York: Random House, Inc., 1994. Momen, Moojan. The Phenomenon of Religion. Oxford: Oneworld Publications, 1999.

Eco 507 Midterm

ECO 507 Midterm Test 1. (i. ) ? =? lnQ/? lnP ? =P/Q* (? Q/? K) = Elasticity The coefficients of double log model are the corresponding elasticities Price elasticity = 1. 247 Income elasticity = 1. 905 (ii. )Price elasticity = -1. 2 Income elasticity = 2 Cross price elasticity = 1. 5 Current volume = 10 mil Average income increase by 2. 5% New qty after increase in income = Ie=2 2=%? Q%? I 2=%? Q/2. 5 %? Q=5% New Qty = 11. 445 mil To increase the sales volume only by 9. 2% you would have to reduce the price. %? Q/%? P=Pe -5. 25%?P=-1. 2 %? P=4. 375% (iii). a. Maximize†¦Z = M + . 5S + . 5MS – S? Subject to 30000S + 60000M = 1200000 Lagrangean†¦L=M+. 5S+. MS-S2+? 1,200,000-30,000S-60,000M ?L? S=0. 5+0. 5M-2S-30,000? ?L? M=1+0. 5S-60,000? ?L =30,000S+60,000M Equating ? , I get 1 + 0. 5S/60000 = 0. 5 + 0. 5M – 2S M = 4. 5S By substituting into budget constraint, I get 30000S + 60000 * 4. 5S = 1200000 S = 4 M = 18 b. Cost function = 30000S + 60000M Marginal cost of S = 30000 Marginal cost of M = 60000 Total marginal cost = 90000 c. (iv. ) a. Demand†¦Q = a – bPE = (P/Q)*(? Q/? P) E = -b (P/Q) -0. 4 = -b(4/2) b = 0. 2 a = Q + bP = 2 + 0. 2 * 4 a = 2. 08 Demand Equation†¦Q = 2. 08 – 0. 2P 2. (i) Q = LK ?Q? L = K ?2Q? L2 = 0 The second order derivative did not give a negative value, so it ignores the condition of diminishing marginal productivity of labor. b. Q (L, K) = LK Q (mL, mK) = m? LK The output increases more than proportionally, there are increasing returns to scale. c. Q = LK TC = wL + rK L = wL + rK + ? (Q-LK) ?L? L = w + ? (K) =0 ?L? K = r + ? (L) =0 w /r = K/L =RTSIn this equation, the firm should use K and L as given that ratio to minimize cost of production. The Lagrangean Multiplier is marginal cost of any input to marginal benefit of any input should be same for any input. It explains if marginal cost –benefit ratio is greater for K than L, we have to substitute L for K to minimize cost. d. 225 = LK 225 = 16L+144K L = 16L+144K + ? (225-LK) ?L? L = 16 + ? (K) =0 ?L? K = 144 + ? (L) =0 K/L =0. 11 K = 0. 11 L L (0. 11L) = 225 0. 11 L^2 = 225 L^2= 2045. 46 L = 45. 23 45. 23K = 225 K = 4. 97 TC = 16*45. 23+144*4. 7 TC = $1439. 36 e. (ii) X dollars increase in the daily rate above $60, there are x units vacant. So 60+X= 80-X 2X=20 X=10 If they charge 60+10=$70, 10 rooms will be vacant and 70- rooms will be occupied. The profit for 80 rooms occupation at $60 per room, TR= 80*60= $4800 TC= 4*80= $320 Profit = $4480 The profit for 70 rooms at the price of $70 TR= 70*70= $4900 TC= 4*70= $280 Profit= $4900 -$280= $4620 In this case the profit will also be maximized. 3. i) a) Maximize Y = 2Ty – . 001Ty^2 S. t. 100Ty + 25Tz = 1300 Also Maximize Z= 20 Tz – . 1 Tz^2 S. t 100Ty + 25Tz = 1300 b) I used the Lagrangean to get: L = 2Ty – . 001Ty^2 + 20 Tz – . 01 Tz^2 +? (1300 – 100 Ty- 25Tz) dL/dTy = 2 – 0. 002Ty – ? (100) = 0 dL/dTz = 20 – 0 . 02Tz -? (25) = 0 Also 100Ty + 25Tz = 1300 Divide the first two equation to get : 2 – 0. 002Ty = ? (100) 20 – 0. 02Tz =? (25) 2- 0. 002Ty = 100 20- 0. 02Tz = 25 2-0. 002Ty /20- 0. 002Tz = 4 2- 0. 002Ty = 80 – 0. 008Tz 0. 008 Tz – 0. 002Ty = 78 100Ty + 25Tz = 1300 So T*y = 2. 28 and Tz = 42. 88 ii) a) Q= 10 L – 0. 1L ^2 Wage rate = 12Now Q = 250 Then L required Then L* = 50 And Labor price is 12 so total cost = 12Ãâ€"50 = 600 < 500. You should not accept the offer b) Optimal amount of labor will be the one that equates MPL with wage ratio MPL = 10 – 0. 2L = 2 8 = 0. 2 L L* = 40 And wage paid = 80 This is the optimal point and I should accept the offer as 80 < 500 Profit = 500 – 80 = 420 iii) To calculate the optimal price I used the markup formula that says that P – MC/ P = – 1/ed Put the values to get P- 10/P = -1/1. 5 1. 5 P – 15 = -P 2. 5 P = 15 P* = 6

Opposing Viewpoints- Vegetarianism Essay

When it comes to viewpoints there will always be an opposing side. You must develop your strongly focused opinion with examples and/or reasons. In order for a reader to accept your side you must use clear, powerful, and direct language to really capture them. Express your opinion clearly, and then base it on factual, researched or first-hand information. Hard facts and first-hand experience are so convincing to readers. The way to convince your audience to accept your opinion is through the combination of ethos, logos, and pathos appeals. These appeals are required for successfully appealing to the average reader and getting your point across in the most effective way possible. The vegetarianism lifestyle can be adopted for many different reasons. Aside from the main decision of preventing the cruel treatment of animals, many people choose this lifestyle for health reasons. Winston Craig supports this reasoning in his essay â€Å"Plant-Based Diets Provide Many Health Benefits,† while Ben Kim argues that this kind of diet causes many health problems in â€Å"A Strict Vegetarian Diet Is Unhealthy for Most People.† Their opinions, supported by facts, makes each case convincing. The credibility of these writers and their sources make for a great ethos appeal. Both writers are creditable given that Craig is a professor of nutrition at Andrews University and Kim as a chiropractor having first-hand experience with once being a vegetarian. Craig refers to specific studies and scientific literature to rest his case. While Kim uses his personal experience with vegetarianism. Kim also spent time interviewing someone that was a part of an organization that promotes vegetarianism instead of capitalizing on hard facts. In this aspect Craig was definitely more convincing. As telling as first-hand experience is, when it comes to health each individual is different. Just because Kim experienced these health problems doesn’t necessarily mean every vegetarian will. Kim didn’t use statistics as proof and that really weakened his viewpoint. Another weaknesses in Kim’s argument is that the organization he spent time interviewing was more focused on the prevention of cruel animal treatment instead of human health. Kim should have added just a few statistics to strengthen his standpoint and ethos appeal. Both Craig and Kim use logos as their strongest persuasion device. Craig captures readers by presenting hard facts with percents and numbers. He states that the vegetarian life-style is consistently associated with lower blood pressure and cholesterol levels along with less obesity and heart disease. Craig also refers to studies that prove vegetarians have one-half the risk of cancer and have a 35-44 percent lower risk of overall mortality. This information triples as a logos, pathos, and ethos appeal. This shows Craig’s credibility, its completely logical, and it even gets to the readers emotions a little by making them think about their own diet and how the should improve it and lengthen their own lives by doing so. Craig presents more hard facts such as, â€Å"The total direct medical costs in the United States attributable to meat consumption were estimated to be $30-60 billion a year, based upon the higher prevalence of hypertension, heart disease, cancer, diabetes, gall stones, obesity and food-borne illness among omnivores compared with vegetarians†(Craig). That’s a good point that you wouldn’t necessarily think about. Kim states, â€Å"My experiences with my own body and in providing health care to many people over the years have led me to believe that a long term, strict vegetarian diet is likely to lead to the development of nutritional deficiencies and significant health problems for most people.† This sounds reasonable with protein as a necessity the lack of meat would have to have an effect on the human body. He is a chiropractor and maybe he has seen patients with significant health problems from their vegetarian diet, but he didn’t mention anything specific just that he has â€Å"had experience.† Craig mentions dry beans and lentils as great alternatives to meat that will prevent these nutrition deficiencies. Overall Kim’s use of logos appeal could use some work. Another devise they both use to strengthen their stance is pathos. The authors use this device to attract the readers emotions. Kim brings up the cruel treatment of animals raised for food. It is understandable that he was trying to get the readers emotions going here, but honestly it is quite off topic. His point was to inform his audience how vegetarianism is actually not the healthiest choice. He brings up another point that the long term affects are what you have to watch out for. That is a good example of  pathos, the readers don’t want to hear that their eating habits will seriously affect them in the long run. Craig’s use of pathos comes in when he mentioned that over two hundred studies have proved that vegetarians have one-half the risk of cancer. The topic of cancer always pulls on heart strings. Just about everyone knows someone that has been affected by cancer. Both authors mention some information that they know will get an emotion response out of their audience. While both authors discuss the same topic, their valid viewpoints differ. In the end, Craig more successfully convinced his readers to take his side on this issue. His hard facts and his credibility by far outshines that of Kim. Although Kim makes use of the persuasive appeals, overall his perspective isn’t completely clear or reasonable. All in all, Craig did an excellent job developing his strongly focused opinion through the use of pathos, logos, and ethos. Works Cited Craig, Winston. â€Å"Plant-Based Diets Provide Many Health Benefits.† Vegetarianism. Debra A. Miller. Detroit: Greenhaven Press, 2010. Current Controversies. Rpt. from â€Å"Health Benefits of Vegetarian Diets.† Vegetarianism and Vegetarian Nutrition, 2008. Opposing Viewpoints in Context. Web. 2 Oct. 2014. Kim, Ben. â€Å"A Strict Vegetarian Diet Is Unhealthy for Most People.† Vegetarianism. Debra A. Miller. Detroit: Greenhaven Press, 2010. Current Controversies. Rpt. from â€Å"Don’t Let Philosophy Become More Important Than What Works.† Chet Day’s Health & Beyond. Opposing Viewpoints in Context. Web. 2 Oct. 2014.

O-Fold Essay

1. As a part of the management team, how would you handle distribution and marketing of the O-Fold? Within the text I really liked the 2nd and 3rd option of distribution, which was going an online route or advertising I travel magazines. Although the adverting in magazines option is appealing when it comes down to it I don’t think it would reach as many people as online distribution. I would chose to create a website and distribute the O-Fold product through there. Creating a website would be extremely cost effective. I believe there are even some sites you can use for free, such as weebly.com. However, this option is risky because marketing would have to be very effective in order to generate the business he is looking for. Since the cost of a website is low, he should consider advertising in travel magazines. He probably would not need large ad space, which would help with the cost. If he could get a small section in the Sky Mall magazine on aircrafts with the link to his website, that could be a rewarding starting point. Another option is advertising on other large online retail sites, such as Amazon.com who now gives consumers an option to purchase provides from other retailers by providing a link to that product on their site. 2. At what points should Alex consider bringing on additional management? What positions should he fill and in what order? Defend your answer. I am a supporter of Alex’ crawl-walk-run strategy. I think initially he should partner with his brother and begin to make the product together and sell online through a website he creates. This way he can get an idea of how he can proceed with next steps and be able to create a business plan to present to Anger investors. Once he can seal the investment funds he should bring on a sales and marketing manager. This is one of the most important positions in a company. Alex needs to have someone with experience in sales and marketing, especially not having experience himself. He’s already contemplating different options in this area; someone who has worked in this department can give him real examples of the outcomes and weigh in on the best decision for O-Fold. Next, after he gets an investment, he should go with the outsourcing route. He already had a connection to hire a barn full of employees. He will need to hire a manager to oversee the production of these employees, and also a Human Resources Manager since he will have employees. He cannot manage everything himself so a good candidate for the productions manager would be his brother since he should have a good understanding by then of how to produce the items. 3. What are some pricing strategies you would consider utilizing in order to get the O-Fold to market? Do you agree with Alex’s pricing point? I would consider giving a special price to first time customers, or a discount when purchasing more then one O-Fold at the early stages of marketing. Alex will want to be competitive and the first thing that customers probably look for is good deals. If he creates a website and is directing people there through advertising he should try to close the sale with a discount. An option would be first time users get free shipping, or $5 off shipping. Customers buying more then one could receive $5 off their second purchase. I like the 123 percent market with the outsourcing options at $12.50 However, that would only be beneficial at wholesale, so he should price his products per item at $25, and offer the discount for the first 100 customers. He does not need to advertise the part about it only being for the first 100 customers but he should price out shipping costs for 100 people or costs of giving discounts and set a budget for it.